How AV is Keeping Raley Field’s Fans in the Game

 

Twenty years after it opened, Raley Field is still a source of pride for the Sacramento River Cats, the AAA affiliate of the San Francisco Giants. General Manager Chip Maxson joined the Pro AV Podcast to discuss the state of the stadium and how updates (such as the new jumbotron) have kept the fan experience a positive one.

When it came to selecting an LED provider, Maxson said D3 LED was a natural choice given not just its geographical proximity to the stadium but also the caliber of work it has done for the team.

“They often invite me out for a behind-the-scenes look and talk about our future needs, which is fun and exciting,” he said.

The River Cats has used D3 LED for many ballpark improvements over the past 15 years. These include an eight-foot by 120-foot LED board above the outfield wall and a new club space with a giant seamless video wall that often shows multiple games and stats at once. These installations have enhanced what the River Cats can show fans on game day and added flexibility in sponsorship opportunities and corporate events.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More