Skip to content
MarketScale
‹ Back to Industries

Professional AV

How AV is Keeping Raley Field’s Fans in the Game

Twenty years after it opened, Raley Field is still a source of pride for the Sacramento River Cats, the AAA affiliate of the San Francisco Giants. General Manager Chip Maxson joined the Pro AV Podcast to discuss the state of the stadium and how updates (such as the new jumbotron) have kept the fan…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from EY on MarketScale.

Share

Twenty years after it opened, Raley Field is still a source of pride for the Sacramento River Cats, the AAA affiliate of the San Francisco Giants. General Manager Chip Maxson joined the Pro AV Podcast to discuss the state of the stadium and how updates (such as the new jumbotron) have kept the fan experience a positive one.

When it came to selecting an LED provider, Maxson said D3 LED was a natural choice given not just its geographical proximity to the stadium but also the caliber of work it has done for the team.

“They often invite me out for a behind-the-scenes look and talk about our future needs, which is fun and exciting,” he said.

The River Cats has used D3 LED for many ballpark improvements over the past 15 years. These include an eight-foot by 120-foot LED board above the outfield wall and a new club space with a giant seamless video wall that often shows multiple games and stats at once. These installations have enhanced what the River Cats can show fans on game day and added flexibility in sponsorship opportunities and corporate events.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

EY

Part of this channel

EY

Global professional services insight for enterprise decision-makers.

Visit the channel →

New to MarketScale?

MarketScale is the platform Professional AV companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026 in Las Vegas marked two industry shifts: buyers now demand usable agentic-AI products over conceptual pitches, and IPMX certification enables full any-vendor interoperability, ending single-vendor lock-in. These converge to create a more modular, capability-driven audiovisual market where integrators can assemble solutions across manufacturers based on performance and price.

  • 01InfoComm 2026 features 750+ exhibitors.
  • 02The event introduces any-vendor IPMX interoperability.
  • 03AI-focused sessions number 46, reflecting the industry's growth in agentic AI.

Jun 17, 2026

FIFA World Cup 2026 reshapes the pro AV landscape

FIFA World Cup 2026 reshapes the pro AV landscape

The 2026 FIFA World Cup is driving growth in the professional audio-visual (pro AV) industry. This event presents substantial opportunities for AV installers and marketers due to its large scale. The changes necessitate advancements in technology and service offerings.

  • 01The 2026 FIFA World Cup is larger in scale than previous tournaments.
  • 02Significant opportunities arise for pro AV installers and marketers.
  • 03Technological advancements are needed in the pro AV industry to meet new demands.

Jun 10, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub