How AV is Keeping Raley Field’s Fans in the Game

 

Twenty years after it opened, Raley Field is still a source of pride for the Sacramento River Cats, the AAA affiliate of the San Francisco Giants. General Manager Chip Maxson joined the Pro AV Podcast to discuss the state of the stadium and how updates (such as the new jumbotron) have kept the fan experience a positive one.

When it came to selecting an LED provider, Maxson said D3 LED was a natural choice given not just its geographical proximity to the stadium but also the caliber of work it has done for the team.

“They often invite me out for a behind-the-scenes look and talk about our future needs, which is fun and exciting,” he said.

The River Cats has used D3 LED for many ballpark improvements over the past 15 years. These include an eight-foot by 120-foot LED board above the outfield wall and a new club space with a giant seamless video wall that often shows multiple games and stats at once. These installations have enhanced what the River Cats can show fans on game day and added flexibility in sponsorship opportunities and corporate events.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Salesforce
Salesforce Works Best When Informed Judgment Comes First
January 31, 2026

Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…

Read More
customer advocacy
How CG Infinity’s Focus on Customer Advocacy Drives Better Delivery Outcomes
January 31, 2026

Strong delivery starts with advocacy—making sure customer priorities are clearly represented, consistently elevated, and never lost as work moves forward. At CG Infinity, that advocacy shows up through proactive thinking, idea-sharing, and a commitment to pushing for better outcomes at every stage of an engagement. Customer voices remain front and center, shaping decisions and guiding…

Read More
partnership
CG Infinity’s Salesforce Practice Excels When Partnership Drives Outcomes
January 31, 2026

Meaningful work often comes from shared success, where customer outcomes and team outcomes are closely connected. At CG Infinity, this mindset shapes how client relationships are approached—not as transactions, but as partnerships built on collaboration, trust, and mutual accountability. The focus goes beyond delivering a solution to working side by side with customers, exchanging ideas,…

Read More
CG Infinity
CG Infinity’s Salesforce Practice: Built for Adoption, Execution, and Results
January 31, 2026

Pooja Arya, VP of Delivery and Technical Solutions Leader at CG Infinity, reflects on a recent Salesforce engagement that exemplified what meaningful delivery looks like when execution, alignment, and outcomes come together. The project involved a full Salesforce implementation spanning Sales Cloud, Service Cloud, and Marketing Cloud, and was delivered on time despite significant technical…

Read More