The Install: Bringing A New Stadium To Life Coming Soon

 

In this special episode of The Install, MarketScale will take you inside one of the world’s newest event spaces with some decidedly old-school roots – Dickies Arena.

Dickies Arena is Fort Worth’s latest attraction, set to bring new life to the city’s famous stock show and rodeo and bring world-traveling headliners to Cowtown.

In this inside look, Voice of B2B Daniel Litwin talks with operators and designers of the new-age arena to find out what went into its cutting-edge capabilities, what makes it tick and how this modern slice of a city with a Wild West reputation came to be.

Guests will include Electro Acoustics Sales Manager Ryan Walker and Assistant General Manager of Trail Drive Management Corporation William Shaw, providing key insights into the unique nature of the arena’s solutions.

Make sure to subscribe to stay up to date with the release of every episode of The Install.

Follow along every step of the way on the premiere episode of MarketScale’s latest original series, The Install. Click here to subscribe now!

Follow us on social media for the latest updates in B2B!

Image

Latest

autonomous trucking
Autonomous Trucking Can Shrink Coast-to-Coast Delivery Times and Increase Fleet Productivity
February 18, 2026

The idea of a self-driving 80,000-pound truck barreling down the interstate once felt like science fiction. Now, it’s operating on real freight lanes in Texas. After years of hype and recalibration, autonomous trucking is entering its proving ground. Persistent driver shortages and rising freight demand have forced the industry to look beyond incremental improvements. The…

Read More
top 1%
Get Vertical! Going from Idea to the Top 1% in Less Than 3 Years
February 17, 2026

Independent retail is operating in one of the most competitive environments in decades. According to the U.S. Bureau of Labor Statistics, roughly 20% of new businesses fail within their first year, and a whopping 50% don’t make it to year five. At the same time, consumers are increasingly choosing brands that offer community, authenticity,…

Read More
MarTech
How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy
February 16, 2026

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Read More
experiential learning
Flood the Zone: University of Virginia’s New Strategy to Scale Experiential Learning for Every Student
February 16, 2026

Experiential learning is having a bit of a reckoning moment in higher ed. For years, the default answer was “get an internship” or “do a co-op”—as if every student can pause life, relocate for a summer, and take on a high-stakes role that’s supposed to define their future. But students’ realities have changed: many…

Read More