How AR and VR Will Change the Experience of Watching Sports

The sports fan experience has been evolving, with the help of technology, for years. This evolution has launched state of the art venues and novel ways to engage. However, the pandemic brings the fan experience to new territory. Bringing insights to the new fan experience are Amy Lukas, Partner, Director of Events, and Darlene Van Uden, Design Director, of Infinite Scale, a sports design consultancy.

After working with a number of professional sports leagues on permanent design elements and special events, including five Superbowls, the organization has a wealth of knowledge. It helped them bring the NHL back to play. Lukas said, “We’ve been working with the NHL for over 12 years, and the limitations of COVID brought about a new way of playing. Once the NHL decided to host the games in Canada, we had two weeks to design, install, and implement.”

One of the most significant challenges was play without fans, but there was a digital integration to bring them there virtually. Fans were on digital screens, bringing some level of excitement. Lukas shared, “When we get back to full stadiums, I think they’ll be a new appreciation of fans being there in person and a bigger focus on enhancing their experience and taking it to the next level.”

Van Luden added, “The switch to presenting sports rather than a direct experience will probably move forward AR and VR to be in the moment. It’s a way to get closer to the game when no one can be close to it. I think we’ll see more catering to the fan’s personal preferences to keep them connected to their teams and players in a new way.”

Join host Bryan Meszaros on Experience by Design every other Wednesday as he explores the latest trends and solutions helping craft the world’s most intriguing experiences.

Follow us on social media for the latest updates in B2B!

Latest

“The Employee is My First Customer.” Strategies for Restaurant Success from Legacy Restaurateur
November 29, 2021
  Author, restaurant owner and hospitality industry expert Barry Jessurun discussed his book, life lessons, and tips for restaurant success with Host Barbara Castiglia on The Main Course. As Read more
As Export Values Rise, American Farmers Face a Trade Crisis
As Export Values Rise, American Farmers Face a Trade Crisis
November 26, 2021
Key Points: U.S. agricultural exports are being hampered by transportation issues, leading to a loss in sales potentially as high as 22%. In 2021 from January through July, the dairy industry Read more
Cyber Monday Will Be the Big Test for Retailers' Ecommerce Strategies
Cyber Monday Will Be the Big Test for Retailers’ Ecommerce Strategies
November 26, 2021
  The holiday shopping season gets its first big test this weekend with Black Friday deals and the welcomed-by-retailers resurgence of in-store shopping and deals. Even if consumers are looking to Read more