End-Users Expect Immersion; How is Audio Making it Happen? with Dave Howden of Community Loudspeakers

 

In the AV industry, consumers are looking for fully-immersive experiences that drive content in a big way. But to really capture the experience-driven demands of the consumer, stunning visuals are only half of the equation — quality sound is having to do a lot of the heavy lifting for full immersion.

On this new episode of the Pro AV Podcast brought to you by MarketScale, host Daniel Litwin digs into the power that speaker technology can have on end-user engagement with Dave Howden, Applications Engineering Manager for the Large Venues Group of Community Professional Loudspeakers, a Biamp company.

“Gone are the days are having just some upbeat background music in a retail location or shopping complex,” Howden said. “Today’s consumers are used to being engaged with audio and video content all the time, as well as on the go. “

While consumers expect a seamless immersive experience in the audience, end-users also expect a seamless operating experience behind the scenes.

“End users are no longer thinking about audio or video, but rather, converged and most importantly scalable platforms to deliver that content to the masses,” Howden said. “The industry as a whole has stepped up to build these converged networks to transport the audio and video content around a mall, or shopping complex, all the way to widely distributed content in these large venues.”

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

WatsonX Orders
DevOps Meets the Drive-Thru: How IBM WatsonX Orders is Powering AI-Driven QSR Efficiency
March 14, 2025

The drive-thru experience is evolving faster than ever, thanks to AI-powered automation and DevOps-driven innovation. Quick-service restaurants (QSRs) process thousands of orders daily, facing challenges like labor shortages, operational inconsistencies, and the need for rapid adaptation to customer demands. With AI-backed solutions, brands can optimize their workflows, cut costs, and improve customer experience. IBM…

Read More
Agentic AI
Agentic AI: IBM is Powering the Next Wave of Autonomous, Intelligent Decision-Making
March 14, 2025

Retail has long embraced automation, but now it’s taking a leap into a new frontier—autonomous decision-making. Enter agentic AI, a technology that doesn’t just automate tasks but makes real-time, intelligent decisions. With major retailers like Walmart integrating AI-driven fulfillment robots and brands such as Bath & Body Works rolling out personalized AI-powered shopping assistants,…

Read More
QSR connectivity
How IBM and Hughes Are Powering the Future of QSR Connectivity & Fast Food Tech
March 14, 2025

Quick service restaurants (QSRs) are under increasing pressure to enhance speed, efficiency, and customer experience—all while managing a growing network of digital systems. From AI-powered ordering kiosks to real-time kitchen automation, modern QSRs are more connected than ever. The restaurant AI market was valued at $9.68 billion in 2024, and expected to reach $49 billion…

Read More
Trade tariffs
From Asia to the World: How Dimerco is Helping Businesses Navigate New Trade Tariffs and Supply Chain Shifts
March 13, 2025

The global supply chain is once again at a crossroads, with shifting trade policies, geopolitical tensions, and economic fluctuations shaping the way goods move across the world. The looming threat of new trade tariffs on imports from Asia, combined with fluctuating shipping rates, is creating a challenging landscape for logistics professionals. With businesses re-evaluating…

Read More