The Install, Episode 1: A MarketScale Pro AV Original Series

 

Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions.

Holiday in the Sun

We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing an interactive experience for the holiday season. Business partners Ben Graham and Garrett Walker built their reputation by creating a renowned AV department for Bayside Community Church and its campuses in the Tampa area, and now they’re out on their own.

On this job, they’re teaming up with with Bayside and Ben’s father, Mike Graham, to provide sound, lighting and special effects for an interactive walkthrough of Bethlehem for the Bayside holiday show. It’s expected to draw thousands of families from around the region, so the stakes are high.

On The Next Episode

Just north of Dallas, in Denton, Texas, is the University of North Texas. In recent years, the university has made tremendous strides. In particular, investment in the athletic department has become a focus.

With the importance of football in Texas, more than 60 area high schools have indoor practice and event facilities. It has become a standard for the health and safety of the players and a huge recruiting tool, so North Texas knew it had to build one in order to be competitive.

To get the job done, they hired Electro Acoustics to turn their blueprint into reality. On the ground is Luke Jordan, an integrator with experience in designing, installing and servicing professional AV systems.

Follow along every step of the way on the premiere episode of MarketScale’s latest original series, The Install. Click here to subscribe now!

 

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
From the C-Suite to the Classroom: A Healthcare Leader’s Bet on the Next Generation
May 25, 2026

Healthcare isn’t short on strategy right now—it’s short on people, access, and experienced leadership where it matters most. In Texas alone, more rural hospitals have closed than in any other state over the past decade, leaving entire communities with limited access to care. At the same time, many health systems are realizing they haven’t…

Read More
AI
The AI Health Score: Turning Hallucinations, Agents, and AI Risk Into Board-Ready Insight
May 24, 2026

As artificial intelligence moves deeper into enterprise operations, many organizations are discovering that the real challenge is not adoption, but control. Traditional software has always been predictable: the same input produces the same output, making it possible to audit systems at a fixed point in time. AI changes that equation. Jeff Carson, founder of…

Read More
TheAIAudit
Introducing TheAIAudit: A Platform Built to Measure, Monitor, and Govern Enterprise AI
May 22, 2026

Enterprise AI is advancing faster than most companies can govern it. Behind the scenes, AI systems are already influencing decisions tied to revenue, operations, compliance, customer outcomes, and risk — yet many organizations still lack a clear way to measure, explain, or oversee what those systems are doing. That is the gap TheAIAudit was…

Read More
Leadership
How the Future of Work Is Being Reshaped by AI, Human Creativity, and Customer-Centered Leadership
May 21, 2026

As artificial intelligence rapidly reshapes industries, many professionals are asking the same urgent question: what happens when AI starts replacing not just repetitive tasks, but the foundational entry-level roles that once launched careers? According to Goldman Sachs Research, AI could expose the equivalent of 300 million jobs globally to automation, while potentially automating tasks…

Read More