Mad About AV: Bringing Museums to Life
Steve Bressler, Founder and Creative Director for Monadnock Media, and Maris Ensing, Founder of Mad Systems, might not quite be able to bring a museum to life after dark like the Smithsonian exhibits in “Night at the Museum”. However, they can still make the experience more immersive and lifelike for visitors. And when the world emerges from its post-pandemic cocoon, museums will be a whole lot more exciting.
At Monadnock Media, Bressler said they are always looking to create new experiences for visitors at museums that they can’t get on their phones, computers, laptops, theaters, or public television. “For us, it starts with diving in and immersing ourselves in the content and asset research,” Bressler said. Monadnock Media uses their strong knowledge of all the different technologies available to figure how best to deploy solutions that help tell a story to create an experience that is more than just a touch screen or touch table in an exhibit.
Ensing said that when Mad Systems works with Monadnock, the story is always the starting point. “It (the exhibit) needs to be educational; it needs to be fun, and it needs to have something unique to it.”
Bressler and Ensing recently combined efforts to breathe exciting new life into an upcoming installation at the[1] Truman Presidential Library and Museum in Independence, Missouri. “One of the stories we were tasked with telling was the beginnings of the cold war,” Bressler said. “We came up with a concept where we brought you into a blown-out World War 2 building somewhere in Europe, and we projection map onto the rubble and onto the brick walls you’re surrounded by.” This installation features innovative projection technology and lighting fx which combine to help make the story visceral to visitors.
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