Consumers Want Media 24/7. How Do You Reach Them Everywhere?

Daniel Litwin
Apr 9, 2019
Learn more
broadcast consumer trends content Daniel Litwin Podcast Distribution IP Jason Kornweiss Podcast Jonathan Pannaman Podcast media Promoted Content

 

Today, the media landscape encompasses thousands of modes of communicating information at lightning speeds — from the smartphone to the smartwatch, to interactive adverts on streets and in cities. There are, in fact, so many outlets to disperse information that businesses, companies, and corporations are struggling to stay present with the ever-changing information technologies.

This is where Diversified comes in. With leading experts in information technology development and years of experience managing large information systems, the team at Diversified is poised to help companies navigate the vast networks of distribution channels today.

Jonathan Pannaman, Senior Vice President of Emerging Technologies, and Jason Kornweiss, Vice President and General Manager of Emerging Technologies at Diversified have decades of experience in global media operation. Between the two they have worked for large scale corporations like ESPN and Comcast NBC Universal. Pannaman and Kornweiss bring their expertise to the table to discuss how Diversified is set up to help navigate broadcast infrastructures today, and well into the future.

The company summarizes the problem within a greater media ecosystem of products, and develops media plans that get businesses in line with current trends, and sets them up to grow with emerging technologies.

As Kornweiss put it, Diversified is a “one hand to shake solution for clients.”

In a dizzying world of digital media, this catered approach is invaluable for companies looking to remain current in an increasingly technological world. Listen to Pannaman and Kornweiss breakdown the changing nature of media and the mediums in which its consumed, and how content distributors can stay ahead of consumer trends.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

apprenticeship degree
Career-Connected Health Care: Why the Apprenticeship Degree Is the Future
April 13, 2026

Hospitals across the country are feeling the strain—too many open roles, not enough trained professionals, and a growing gap between what students learn and what the job actually demands on day one. Training is getting more expensive, timelines are stretching, and healthcare leaders are being forced to rethink how new clinicians enter the field….

Read More
Cybersecurity
The Expanding Threat Surface: Why Cybersecurity Is No Longer Optional for SMBs
April 9, 2026

Cybersecurity is no longer a concern reserved for large enterprises—it has become a defining issue for businesses of every size. Over the past decade, the rapid rise of cloud computing, artificial intelligence, and cryptocurrency has fundamentally reshaped the threat landscape, lowering the barrier to entry for cybercriminals and expanding the range of viable targets….

Read More
rubber
How Precision Engineering and Regulatory Complexity Shape the Future of Rubber Manufacturing
April 9, 2026

In an era where precision manufacturing often hides behind the simplicity of everyday products, the world of rubber components offers a striking reminder that complexity frequently lives beneath the surface. What appears to be a modest gasket or sealing element is, in reality, the product of highly specialized engineering, rigorous testing, and an…

Read More
tekniplex
Inside TekniPlex Gaggiano: How Specialized Manufacturing and Precision Engineering Define a True Center of Excellence
April 9, 2026

Manufacturing excellence today is less about scale alone and more about precision, control, and adaptability—especially in industries where even microscopic inconsistencies can have outsized consequences. As global supply chains grow more complex and regulatory standards tighten, facilities that invest in specialized processes and contamination control are quietly becoming the backbone of innovation. Segregated…

Read More
Related
Jabra
Software & Technology
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026
IC-SAT100
Healthcare
Meet IC-SAT100, a Satellite PTT Radio Built for the World’s Most Demanding Environments
February 5, 2026

Let’s have a look at Icom’s IC-SAT100, a satellite Push-To-Talk radio designed for moments when ordinary communication just isn’t an option. Powered by the Iridium satellite network, this rugged handheld delivers instant one-to-many communication at the push of a button—no cell towers or ground infrastructure required. Built to thrive in harsh environments, it’s waterproof,…

Read More
IP110H
Healthcare
From Hospitals to Warehouses, the IP110H Keeps Your Team in Sync
February 5, 2026

Icom’s IP110H is a compact, license-free WLAN radio built to keep teams talking—clearly and instantly—over an existing wireless network. Designed for environments like hospitals, hotels, warehouses, and tunnels, it delivers real-time, full-duplex voice using Icom’s advanced IP radio system. From Bluetooth capability to USB-C charging and a sleek, pocket-friendly design, the IP110H feels modern,…

Read More