Professional AV
Consumers Want Media 24/7. How Do You Reach Them Everywhere?
Today, the media landscape encompasses thousands of modes of communicating information at lightning speeds — from the smartphone to the smartwatch, to interactive adverts on streets and in cities. There are, in fact, so many outlets to disperse information that businesses, companies, and corporations are struggling to stay present with the ever-changing information technologies….
This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.
Today, the media landscape encompasses thousands of modes of communicating information at lightning speeds — from the smartphone to the smartwatch, to interactive adverts on streets and in cities. There are, in fact, so many outlets to disperse information that businesses, companies, and corporations are struggling to stay present with the ever-changing information technologies.
This is where Diversified comes in. With leading experts in information technology development and years of experience managing large information systems, the team at Diversified is poised to help companies navigate the vast networks of distribution channels today.
Jonathan Pannaman, Senior Vice President of Emerging Technologies, and Jason Kornweiss, Vice President and General Manager of Emerging Technologies at Diversified have decades of experience in global media operation. Between the two they have worked for large scale corporations like ESPN and Comcast NBC Universal. Pannaman and Kornweiss bring their expertise to the table to discuss how Diversified is set up to help navigate broadcast infrastructures today, and well into the future.
The company summarizes the problem within a greater media ecosystem of products, and develops media plans that get businesses in line with current trends, and sets them up to grow with emerging technologies.
As Kornweiss put it, Diversified is a “one hand to shake solution for clients.”
In a dizzying world of digital media, this catered approach is invaluable for companies looking to remain current in an increasingly technological world. Listen to Pannaman and Kornweiss breakdown the changing nature of media and the mediums in which its consumed, and how content distributors can stay ahead of consumer trends.
For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.
Follow us on social media for the latest updates in B2B!
Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
