Southpaw Live and D3LED Become One

We are pleased to announce a merger between two industry forces, Southpaw Live and D3 LED. The combined company boasts a powerful mix of the best minds in LED engineering, a proprietary American product line, decades of unique visual project installations, and a deep dedication to customer service and satisfaction. The partnership augments both companies’ strategy of being the “First Choice” by providing world class client engagement and delivering iconic visual experiences.

Southpaw Live has roots going back 30 years in Texas and has evolved over time into an industry leading LED company in the sports and entertainment space. Southpaw has a proven track record of developing deep relationships with customers and transforming customer feedback into actionable engineering improvements and continuously driving innovation. Over the last 30 years, Southpaw’s team has designed and installed some of the most prominent LED solutions in professional, collegiate, minor league, and high school sports as well as entertainment spectaculars across the country.  Southpaw’s strengths extend to all aspects of LED including engineering, control room equipment, and service, positioning it as a market leader in LED integration and service. Southpaw’s extensive client portfolio showcases its commitment to ingenuity, innovation, work ethic, and a service-first mentality in order to create lasting value for its customers.

California based D3 LED creates exemplary visual experiences intended to transform how people interact with spaces and brands worldwide. For over 14 years, D3 has organically developed an extensive line of American assembled LED products in its cutting-edge manufacturing facility in California. D3 offerings range from fine-pitch indoor products, weather-resistant outdoor products, proprietary control room systems, proactive monitoring and reporting tools to detect and prevent outages, and other patented solutions. D3 has created an impressive portfolio of LED landmarks around the globe with Fortune 500 companies and services premier, world-renowned brands in over a dozen countries.

The combined strengths of D3’s product development and Southpaw’s design and solutions- based engineering will catapult them to the top of the industry for deployment of large scale indoor and outdoor LED display solutions for end users.

Kevin Kelley will serve as the CEO and President of the combined organization and George Pappas will serve as COO. Mr. Kelley expressed, “Experience has shown me that the truly successful partnerships start with corporate cultures that fit.  As it relates to Southpaw and D3, we have that special and powerful synergy. We intend to strategically offer our customers a simplified solution to their needs by offering products and services that combine to provide the unique fit our clients deserve. Our business model is set up for long term sustainability and will allow us to provide superior capabilities throughout the life of each project with which we have been entrusted.”

Mr. Pappas added “This is a gamechanger for both D3 and for the industry.  We look forward to immediately expanding our reach with innovative displays and our industry leading control room software to an even broader group of clients.”

Together, Southpaw and D3 will offer a full spectrum of industry leading LED products and services through engineering, manufacturing, installation, service, event support, content management and financing options in order to become the First Choice in LED. The companies have powerful complementary strengths and will create an All-Star team of talent whose sum will be greater than the collective parts, augmented by strong backing through its commercial bank and investment partners.

For questions or comments, please contact Matt Ritter of Southpaw Live or Johanna  Ocampo at

Follow us on social media for the latest updates in B2B!



Continuous Improvement in Threat Assessment
Continuous Improvement in Threat Assessment Practices
May 28, 2024

In this episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Dr. Marisa Randazzo to discuss the importance of continuous improvement in threat assessment practices.  Dr. Randazzo shares her extensive experience in threat assessment, emphasizing the importance of quality training and to regularly evaluate and enhance their threat assessment…

Read More
Merging traditional craftsmanship with modern entrepreneurship
Culture and Craftsmanship with Sabah Founder Mickey Ashmore
May 28, 2024

In an age where mass production dominates, the art of craftsmanship and its profound impact on culture and community is increasingly rare. This rarity has brought craftsmanship into the spotlight, as consumers and creators alike seek authenticity in a digital world. At the heart of this movement is Sabah, a brand that has successfully…

Read More
dredge logistics
Comprehensive Tech Solutions Drive Efficiency in Dredge Logistics
May 28, 2024

The latest episode of Hammer Down, hosted by Mike Bush, dives deep into the complexities of dredge logistics with Toni Careccio, the Chief Customer Officer at PortPro. This discussion couldn’t be more timely in a world where supply chain efficiency is paramount. With many dredge companies still relying on outdated methods such as paper…

Read More
bionic doctor
Futurist Prediction for Healthcare…The Rise of the Bionic Doctor!
May 28, 2024

The concept of the bionic doctor is gaining momentum in the world of healthcare, reflecting a significant shift towards integrating advanced technology with traditional medical practices. This evolution marks a critical point in medical history on the cusp of a transformative era where technology enhances human capabilities, making healthcare more precise, personalized, and effective….

Read More