Would you build a building without a blueprint? Probably not. The same applies to AV design. That’s because technology in architectural design isn’t an afterthought—it’s an expectation, said technology master planning expert Robert Pourciau. He joined us on today’s episode of the Pro AV Podcast, brought to you by Marketscale to explain the practicalities of technology design and discuss the benefits this kind of planning has on your business.

“We live in a service-oriented world, which makes the experience economy a facet in all our lives,” Pourciau said. “Technology is an integral component to drive it when seamlessly fused with spaces and content.”

Pourciau, who is Director of Design Consulting for Burbank-based Electrosonic, pointed out that technology is often the differentiator in the experience economy — making things seamless, easy to use, and most importantly, memorable. The ability to fuse content and advanced tech features into a building requires this kind of advanced planning at the developmental stages of a building project.

Electrosonic is making technology master plans a standard for the industry, and are an example of how the AV industry has shifted from solely integrators to consultants in the project process. For instance, Electrosonic provides a single point of contact for its clients to simplify coordination. Electrosonic is then ultimately responsible and accountable for the technology design, Pourciau said. “We provide the coordinated set of technology master planning documentation.”

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