Fusion: The Benefits of Briefing Centers

John Kolesar, Enterprise Account Manager for Electrosonic, and Sean McChesney, Experience Technology Consultant for Electrosonic, stopped by the Fusion podcast to discuss the benefits and advantages of businesses having an on-site briefing center.

“A briefing center is a themed, immersive, corporate space where visitors can interact with products, the brands, and the employees of the company,” Kolesar said. “The best interactions are done when there’s technology in place that supports the brand or message to create lasting memories for the customer.”

Are briefing centers meant for only large-scale, enterprise-wide customers, or can they work for smaller businesses?

“I think briefing centers can work for any size company, large or small,” Kolesar said. “The scale can be toned up or down depending on the brand, location, and real estate costs.”

“Making meaningful, purposeful decisions about the layout of the space and the types of technology in that space is what is most important,” McChesney added. “Post COVID, it’s really about making guests feel comfortable (and) safe and (helping them) relate to your brand and enjoy the experience they have when they visit your site.”

The pandemic’s created new considerations for briefing centers to create a safe and comfortable experience for guests; everything from virtual briefing technology platforms to touchless environments and logistics to get people from the building entrance to the center itself.

“Even though there are many challenges to be addressed around these issues,” McChesney said, “people are looking forward to getting back to doing in-person briefings. The value of in-person collaboration has not changed. Our role as a supplier is to work together in a partnership capacity to address immediate concerns and transition that back to full-on collaborative, in-person sessions.”

Be sure to subscribe to our industry publication for the latest news, videos, and podcasts in the ProAV Industry.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

data center design
Applied Digital’s Data Center Design for a 100 MW AI Factory Built from the Ground Up
July 2, 2025

AI workloads are redefining the limits of data center design and infrastructure. Legacy data centers, built for traditional co-location, cannot handle the density, thermal demands, or power dynamics of accelerated computing. The AI boom has upended the data center sector, forcing a rapid shift to liquid-cooled racks as facilities pivot from sub-10kW racks to…

Read More
Commerce media
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

Read More
Hospitality leadership
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
July 2, 2025

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

Read More
civic leadership
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
July 2, 2025

What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…

Read More