Fusion: The Benefits of Briefing Centers
John Kolesar, Enterprise Account Manager for Electrosonic, and Sean McChesney, Experience Technology Consultant for Electrosonic, stopped by the Fusion podcast to discuss the benefits and advantages of businesses having an on-site briefing center.
“A briefing center is a themed, immersive, corporate space where visitors can interact with products, the brands, and the employees of the company,” Kolesar said. “The best interactions are done when there’s technology in place that supports the brand or message to create lasting memories for the customer.”
Are briefing centers meant for only large-scale, enterprise-wide customers, or can they work for smaller businesses?
“I think briefing centers can work for any size company, large or small,” Kolesar said. “The scale can be toned up or down depending on the brand, location, and real estate costs.”
“Making meaningful, purposeful decisions about the layout of the space and the types of technology in that space is what is most important,” McChesney added. “Post COVID, it’s really about making guests feel comfortable (and) safe and (helping them) relate to your brand and enjoy the experience they have when they visit your site.”
The pandemic’s created new considerations for briefing centers to create a safe and comfortable experience for guests; everything from virtual briefing technology platforms to touchless environments and logistics to get people from the building entrance to the center itself.
“Even though there are many challenges to be addressed around these issues,” McChesney said, “people are looking forward to getting back to doing in-person briefings. The value of in-person collaboration has not changed. Our role as a supplier is to work together in a partnership capacity to address immediate concerns and transition that back to full-on collaborative, in-person sessions.”
Be sure to subscribe to our industry publication for the latest news, videos, and podcasts in the ProAV Industry.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Insurance Companies Should Weight the Growth Potential With Risks When Considering Offering ACA Plans
The 2023 open enrollment for ACA health plans saw a 13% increase over 2022. Melanie Musson, an insurance expert with USInsuranceAgents.com, says, “Insurance providers have an opportunity to enter or expand in this growing market, but they should practice caution.” The 2023 Open Enrollment Period (OEP) for Affordable Care Act (ACA) Marketplace health insurance plans […]
Setting Standards for Success
Winning the day isn’t just about making every day count – it’s about shifting your mindset to set standards for success and better understand and value the work that goes on behind the scenes – so that you can be as successful as you work to be. Where can you start? In this inaugural […]
Disruptive Leaders: Disrupting Tradition in the Leadership Space
Leadership in the workplace has been ever evolving for years now, despite the commonplace leadership traditions most places try to abide by. But leaders must adapt to new and modern changes, as it’s expected that a lot of factors pertinent to leadership will change in the next 10 years, according to Gartner. Disruptive leaders […]
