Promoted Content
Infection prevention expert bolsters UMF|PerfectCLEAN’s growing healthcare team Northbrook, Ill. – March 29, 2023 – Marking the latest expansion of its growing healthcare business, UMF|PerfectCLEAN welcomes Brian Spada as Regional Sales Manager – Healthcare Markets. Brian is an accomplished sales professional who is skilled in client services and results-oriented client management. Most recently with EvaClean, he brings years…
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Healthcare
LabDash: Fast-Tracking COVID-19 Testing
COVID-19 tests have become such an integral part of life today that many people don’t stop to think about the laboratory technicians working behind the scenes to deliver results efficiently and accurately. However, these diligent people still face issues in their day-to-day work. LabDash aims to solve many, if not all, of them with its…
Promoted Content
Common Misconceptions in Cash Management
The term “cash management” is a loaded one. For one, just the word “cash,” alone, has taken on a different connotation in the modern world of credit cards and contactless pay. However, a business’s cash management strategy is one of the most important aspects of running a secure, efficient and profitable organization – and cash…
Education & EdTech
Robots in the Classroom and on the Red Planet
For most of us reading this, it’s been a minute since we’ve attended middle school. Naturally, you’d imagine the textbooks currently in use have been updated over the years. This is not always the case. In today’s episode of the EdTech podcast, Jim Christensen, executive director of the ShareSpace Foundation, explained what’s changed and…
CineCast: A Cinedeck Podcast
CineCast: The Double-Edged Sword of Savvier Clients & Media Expectations
We welcomed back Alex Parnell, president of Splitting Lanes Entertainment, for episode two of our three-part series of CineCast: A Cinedeck Podcast. On episode one, we got to know Parnell as a creative in the industry of media, film, and television, how he got into the field and what gets him excited for work…
Building Management
It’s Time for Plumbing to Get a Virtual Reboot
Historically, plumbing has been the butt of many jokes, or as Adam Bartman of reed said, “plumbing has always been the forgotten little brother.” Over time, as buildings have modernized and homes have become “smart,” plumbing technology has stayed the same for decades. But Bartman and his company, reed, are here to change the…
Cashing-In with Tidel
Automating Cashflow is Empowering Retail Associates
We may live in the age of plastic, but 50% of transactions under $10 are still done in cash. There is more cash in circulation than ever before. In short, cash isn’t going anywhere. But, retailers know all too well that cash is fluid and hard to keep track of throughout the day as…
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Interview with Robin Goldsmith
At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
AI and The Future of Video Storytelling
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…