Innovative Ways to Use Call Recordings for Marketing and More

 

On this episode of our Software & Technology Podcast, host Tyler Kern sat down with frequent guest Kevin Levi, vice president of marketing for OrecX, to discuss innovative ways to use customer call recordings for smart, informed marketing campaigns and other uses.

OrecX provides contact centers and Business Voice Over IP Providers with full-featured, reliable, and very easy to use call recording software at a fraction of the cost of competing solutions.

Companies often use call recording for monitoring the performance of their employees, customer service, compliance, and dispute resolution. But there are other uses for this technology, including learning from your customers, Levi explained.

“In terms of ‘the voice of the customer,’ many organizations spend hundreds of thousands of dollars commissioning analyst reports to learn about their buyers,” Levi said. “But if you’re listening to call recordings of your customers, you’re getting firsthand information that’s even richer than that data.”

Taking it a step further from the voice of the customer, Levi said call recording can help marketing teams assemble more accurate buyer personas. “It’s imperative to keep their ear to the ground,” he said.

Motivating staff is another compelling way to use call recording. “Imagine firing up your staff by playing an exciting customer-praising recording … with a customer’s positive reaction to a product, or a marketing campaign,” Levi said. “That can go a long way.”

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

Read More
V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

Read More
zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More