Why Do Resellers Hesitate in Offering Digital Signage Solutions?

 

According to recent market research, the digital signage market is set for huge growth in the next five years, from $20.8 billion to $29.6 billion. Still, some are unsure of how to use Pro AV applications effectively, so education remains key to growth.

Dave Petricig, Director of Channel Sales for Ping HD, joins today’s MarketScale Pro AV Podcast to break down the benefits of digital signage for the end user, why resellers and integrators still feel hesitation in offering those services to clients, and how manufacturers can educate to solve the problem.

Digital signage is more engaging (and interactive) for existing and potential customers, and “like it or not, our eyes and our attention are drawn to displays, whether we’re looking at phones, tablets, our TV at home, [and we expect that] walking around neighborhoods, shopping malls, or the stadium,” said Petricig.

The benefits are well documented not only in terms of what customers have stated they’ve preferred but in dollars and cents. It is a well-known fact that digital signage will drive and increase sales, as well as brand awareness and loyalty. On top of that, companies can adjust their ads based on location, date, and even time– something that was not possible in print advertising. This technology is not only cutting-edge but more affordable than ever before.

Why, then, aren’t more companies using digital signage? Part of it seems to be confusion about what to run and how to run it, and that confusion becomes hesitation as resellers of AV & IT communicate with clients. Petricig gives his take on the effect that this hesitation has on the industry, whose responsibility it is to educate the industry, and how Ping HD keeps communication open and fluid to avoid this problem.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Method of Design Thinking
CONTROLTEK’s Design Thinking Workshop with Rite Aid
December 4, 2023

The video showcases a dynamic workshop titled “CONTROLTEK Method of Design Thinking at Rite Aid,” highlighting the collaborative and innovative efforts between CONTROLTEK and Rite Aid teams. It features scenes of brainstorming, prototype development, and group discussions, emphasizing CONTROLTEK’s customer-centric approach to problem-solving and innovation in retail solutions. The workshop demonstrates how cross-functional teams […]

Read More
Design Thinking Workshop
CONTROLTEK Design Thinking Workshop for Burlington Stores
December 4, 2023

The video captures highlights from the CONTROLTEK Design Thinking Workshop specifically tailored for Burlington Stores. It shows interactive sessions, engaging group activities, and innovative brainstorming, emphasizing CONTROLTEK’s commitment to developing customized retail solutions in collaboration with the Burlington Stores team.

Read More
value through innovation
Enhancing Customer Value Through Innovation: The CONTROLTEK and Davis Bancorp Partnership
December 4, 2023

The collaboration between Davis Bancorp and CONTROLTEK is a shining example of how shared values and commitment can significantly enhance customer interests. This partnership is rooted in a strong foundation of similarities, with both entities being family-owned businesses that prioritize their people, property, and client service quality. CONTROLTEK’s approach is notably innovative and forward-looking. […]

Read More