How to Create a More Dynamic Retail Space

The retail industry is more competitive than ever. Online retailers offer convenience but lack the human touch. Big box stores sell a wide selection of products at low prices but are seriously short on atmosphere. To draw customers in, create a memorable experience, and keep them coming back to brick and mortar stores, it is essential to create a dynamic retail space. Let’s take a look at some ways to do just that.

Lighten Up

Beyond just illuminating products, effective lighting can set the mood for a store and communicate brand identity to buyers. High-end fixtures and soft lighting indicate upscale sophistication, while bright lights and colorful LED accents represent youthful vitality and fun. And in every retail environment, lighting can be used to lead customers through the store and draw their eye to featured products.

Creating Screen Presence

With affordable high-resolution LED displays flooding the market, integrating video and audio into a storescape is easier than ever. Digital screens featuring creative content can get customers to look up from their handheld screens. Displays can feature product demos that fire up a customer’s imagination, highlight items on sale, encourage customers to engage with the brand on social media, and much more. The possibilities are truly endless.

A Room with a View – Toward Sales

Nothing is less dynamic than looking across a store and seeing displays that are virtually identical to each other. Instead, consider creating vignettes within departments, each with their own unique personality and style. Selling bedding? One display could recreate a middle schooler’s bedroom, and another might have a funky vibe that appeals to 20-somethings just moving out on their own, while another could have a romantic feel perfect for newlyweds.

Fix Up Your Fixtures

As the crucial component of the retail display, fixture design can help tie the feel of a store to the merchandise being sold. In addition, fixtures draw customer attention and help drive sales. Today, panels are available in a wide variety of materials and finishes that can complement any store’s décor. And don’t overlook countertops and other surfaces on which merchandise sits. In-store fixtures that are well-designed and durable will help keep stores fresh and easy to navigate.

Genesis Products Can Help You Create a Dynamic Retail Space

Don’t follow industry trends – set them, with help from Genesis Products. Genesis has the materials and manufacturing capabilities to help create impressive retail spaces. Genesis manufactures and assembles items to match any existing OEM components. From high-gloss acrylic panels to membrane pressed tops and tessellating wall panels, Genesis provides the manufacturing capabilities to bring retail space designs to life.


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