Retail Roundtable
Retail has long embraced automation, but now it’s taking a leap into a new frontier—autonomous decision-making. Enter agentic AI, a technology that doesn’t just automate tasks but makes real-time, intelligent decisions. With major retailers like Walmart integrating AI-driven fulfillment robots and brands such as Bath & Body Works rolling out personalized AI-powered shopping assistants,…
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Articles
Netflix House: Can Streamers Turn Their IPs into Successful Experiential Retail?
With the entertainment industry constantly evolving, Netflix is taking a bold step by merging the digital and physical worlds through the introduction of Netflix House, a new experiential retail venture. Set to open in 2025 in Texas and Pennsylvania, Netflix House aims to immerse fans in their favorite shows and movies with interactive experiences,…
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Retail Marketing Gamification is the Battleground for Customer Loyalty and Attention. How Do Retailers Win?
Retail marketing is undergoing a transformation driven by the experience economy, pushing brands to innovate with engaging and interactive customer experiences. Gamification is at the forefront of this movement, offering a dynamic way to enhance customer loyalty and drive revenue. As brands explore unique loyalty programs, immersive on-site marketing, and in-store pop-up experiences, the question…
Experts Talk
Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence
What’s behind the recent brick-and-mortar store resurgence? Could it be that big box stores recognize the one-of-a-kind shopping experiences that can occur in person? Finding unique ways to capitalize on those in-store experiences may lead to a brighter future for retail. Big box stores are reasserting the importance of their physical presence, continuing to…
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Bridging Online Shopping with Brick-and-Mortar: The Importance of Improving Online-to-Offline Tracking in a Post-Cookie Retail Industry
In the dynamic landscape of retail, Google’s impending phase-out of third-party cookies in 2024 marks a pivotal moment, urging brands and retailers to rethink their marketing strategies with a focus on improving online-to-offline tracking. This significant shift, discussed in depth on the latest episode of Experts Talk hosted by Daniel Litwin, Voice of B2B…
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Retail Revolution: Social Commerce is No Fad, It’s the Future
As we enter 2024, the Western social commerce sector is undergoing a significant transformation. In the United States, around 36% of internet users are now participating in social buying, with platforms such as TikTok, Instagram, and Meta at the forefront. This sector is projected to reach a market value of $100 billion by 2025. This…
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Experts Talk: Navigating 2023’s Holiday Retail Supply Chain Challenges
In the dynamic world of retail, the holiday season is a litmus test for the industry’s adaptability and resilience. With the rise of e-commerce and changing consumer behaviors, retailers face the challenge of balancing inventory management, fulfillment strategies, and technological integration. A recent surge in online shopping, coupled with fluctuating consumer trends, has put…
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Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…
Building a Future-Ready Workforce: With Traditional Training Models Failing, It’s Time for Employers and Educators to Build Solutions Together
In an era where the average job tenure in the U.S. hovers under four years and industries are evolving faster than academic curricula can keep up, the need for a new approach to workforce development has never been more urgent. Companies like Amazon and McDonald’s are responding by investing in “education as a benefit”…
Learning Out Loud with Belief, Courage, and the Power of Yes
In a world where workplace disengagement is on the rise, with global employee engagement falling to just 21% in 2024, leaders and teams are increasingly seeking meaning, connection, and growth in their work. Amid this shift, professionals are asking deeper questions about purpose and fulfillment, both individually and collectively. That’s exactly where Paul Plamondon’s…
The Measured Mindset: How Mentorship, Curiosity, and Listening Drive Professional Advancement and Growth
Not every path into analytics starts with code and spreadsheets. For some, it begins with curiosity, adaptability, mentorship, and a willingness to learn something entirely new. That’s the case for Mayank Malviya, whose journey from a humanities education in India to a career in U.S.-based market research reveals how initiative and mentorship can accelerate…
