Retail Roundtable
With the entertainment industry constantly evolving, Netflix is taking a bold step by merging the digital and physical worlds through the introduction of Netflix House, a new experiential retail venture. Set to open in 2025 in Texas and Pennsylvania, Netflix House aims to immerse fans in their favorite shows and movies with interactive experiences,…
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Retail Marketing Gamification is the Battleground for Customer Loyalty and Attention. How Do Retailers Win?
Retail marketing is undergoing a transformation driven by the experience economy, pushing brands to innovate with engaging and interactive customer experiences. Gamification is at the forefront of this movement, offering a dynamic way to enhance customer loyalty and drive revenue. As brands explore unique loyalty programs, immersive on-site marketing, and in-store pop-up experiences, the question…
Experts Talk
Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence
What’s behind the recent brick-and-mortar store resurgence? Could it be that big box stores recognize the one-of-a-kind shopping experiences that can occur in person? Finding unique ways to capitalize on those in-store experiences may lead to a brighter future for retail. Big box stores are reasserting the importance of their physical presence, continuing to…
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Bridging Online Shopping with Brick-and-Mortar: The Importance of Improving Online-to-Offline Tracking in a Post-Cookie Retail Industry
In the dynamic landscape of retail, Google’s impending phase-out of third-party cookies in 2024 marks a pivotal moment, urging brands and retailers to rethink their marketing strategies with a focus on improving online-to-offline tracking. This significant shift, discussed in depth on the latest episode of Experts Talk hosted by Daniel Litwin, Voice of B2B…
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Retail Revolution: Social Commerce is No Fad, It’s the Future
As we enter 2024, the Western social commerce sector is undergoing a significant transformation. In the United States, around 36% of internet users are now participating in social buying, with platforms such as TikTok, Instagram, and Meta at the forefront. This sector is projected to reach a market value of $100 billion by 2025. This…
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Experts Talk: Navigating 2023’s Holiday Retail Supply Chain Challenges
In the dynamic world of retail, the holiday season is a litmus test for the industry’s adaptability and resilience. With the rise of e-commerce and changing consumer behaviors, retailers face the challenge of balancing inventory management, fulfillment strategies, and technological integration. A recent surge in online shopping, coupled with fluctuating consumer trends, has put…
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Journalism’s Changes and Constants with Pulitzer Prize Winner Jonathan Kaufman
The world of journalism is in a state of flux, driven by the rapid evolution of technology and the shifting dynamics of how the public consumes news. In an era where algorithms and social media dominate the dissemination of information, the role of journalism in society is under more scrutiny than ever. As we…
Sustainability in Healthcare: Why and How
As the health sector grapples with evolving challenges, sustainability in healthcare emerges as a critical focal point. The healthcare industry faces increasing pressure to adapt amid global conflicts, inflation, and rising environmental concerns. According to The Commonwealth Fund, healthcare contributes 8.5% of the U.S. carbon footprint. With this backdrop, healthcare organizations must explore ways…
How to Champion AI in Marketing Episode Number: 13
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into Jessica’s inspiring journey from her time at VMware to her leadership role at Jasper, where she fosters AI adoption across enterprises….
Agility and Sustainability are Shaping the Future of Supply Chains
The management of supply chains has become a crucial topic of discussion, especially in the wake of recent global disruptions. From the pandemic to geopolitical tensions, supply chains have faced a series of challenges as of late. This crisis has even forced companies to rethink their strategies and adapt to new realities. A 2020…
