Alibaba Becomes Majority Shareholder in BigBasket

Mirroring Amazon’s recent purchase of Whole Foods, China-based Alibaba has become a majority shareholder in Bengaluru-headquartered BigBasket, India’s largest online grocer, for $146 million. Alibaba participated in a $300 million funding round with several other companies. According to Reuters, citing BigBasket chief executive Hari Menon, “BigBasket, which sells everything from vegetables to shampoo, will use the funds to improve its technology, analytics, infrastructure and marketing.”

This is hardly where BigBasket, which makes up around 40 percent of India’s $750 million online grocery market, is ending its changes, though. BigBasket also plans to enter into an agreement with the top digital wallet firm Paytm. Paytm will become the default way to pay BigBasket, while BigBasket will be able to sell groceries through Paytm Mall. Alibaba also holds a stake in Paytm, as well as many other online retailers.

BigBasket, founded in 2011, operates in 26 Indian cities and has six million registered users. With these investments and expansions, the company expects to break even by 2022. Its primary competition are Grofers and Amazon’s India branch.

Follow us on social media for the latest updates in B2B!


Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
March 24, 2023

The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses.  By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]

Read More
gap between the real world and the metaverse
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
March 24, 2023

How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]

Read More
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
March 24, 2023

Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]

Read More