WATCH: Amazon Hits the Biggest Day of Shopping in Its History

Cyber Monday 2017 broke record sales for Amazon. App orders increased 50% worldwide. The Echo Dot was the best-selling item. Whole Foods Market also broke records with its low prices on turkeys. Ancestry DNA was also a hot seller with 700% more kits sold in just one day than the entire year.

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The B2B Marketing Trends to Leave Behind in 2022
November 30, 2022

A number of trends have emerged in the past year, including NFTs, the metaverse, audio chatrooms, and more. With 2023 fast approaching, MarketScale host Gabrielle Bejarano breaks down which trends should be left behind. “Hello everyone. As we start to approach the end of the year, let’s go ahead and maybe talk about some […]

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Spotify Wrapped 2022: What Bad Bunny and Rogan’s Success on Spotify Can Illuminate for B2B Marketers
November 30, 2022

Spotify Wrapped 2022 is officially out for all the streaming heads out there eager to see their year in review. Bad Bunny topped the most streamed artist spot for another year in a row, and for you, marketers out there eyeing podcast content turns out Joe Rogan was the most-listened-to podcast again this year. […]

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education system
Assessment in Our Education System: A Barrier and an Opportunity
November 30, 2022

In today’s time-based education system, Students take tests and receive assessments based on those results. But what are the takeaways and feedback for students? Do students understand the results, where they went right, or where they went wrong? What are the quality levels of these assessments, and do they provide opportunities to improve a […]

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