Authentic Social Media is an Ace in the Sleeve for Small Business

For entrepreneurs looking to stand out as they build a new company in today’s tumultuous business climate, social media has proved itself as a powerful tool for engagement, brand-building, and developing trust between company and customer. For Olivia Starling, founder of online jewelry brand Starlette Galleria, her vision for a hypoallergenic collection of high-quality yet affordable rings & bling meant turning $300 worth of inventory into something greater. And through social media content, especially less scripted and more casual content, she did just that: reach her first multiple six-figure revenue through a focus on authentic social media posts and community-building.

Especially following COVID’s ecommerce accelerations, how should small businesses weigh their social media presence against other content, or even more traditional marketing campaigns? And for the small business looking to succeed through a confident brick & mortar presence, how should social media strategies differ if you’re trying to reach a local community audience vs. a decentralized global audience? Olivia pulls from her experience growing Starlette Galleria to offer tips & strategies.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Stop Guessing: How Reality Capture Improves Construction Productivity
January 20, 2026

Construction projects lose time and money when teams rely on assumptions. Someone says a section is “done,” another trade arrives, and then problems appear: wrong levels, missing openings, clashing services, or unfinished areas. That leads to rework, delays, and arguments. Reality capture helps because it replaces opinions with clear evidence. Reality capture means using tools…

Read More
Human Trafficking
National Human Trafficking Prevention Month
January 20, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, host Dr. Amy Grosso speaks with Kelly Brickl, a trainer with SPEAK UP, in recognition of National Human Trafficking Prevention Month. During the conversation, Brickl shares data, real-world warning signs, and explains how age-appropriate, research-based prevention curricula can empower…

Read More
college
A One-Year College Alternative: How Pega6 Is Preparing to Train AI-First, Job-Ready Talent
January 19, 2026

The traditional four-year college model is facing growing pressure as rising tuition, shifting labor market demands, and new technological realities expose gaps between education and employment outcomes. Confidence in the traditional college pathway is eroding among parents, students, and employers as rising costs and persistent skills gaps collide with the reality that many new…

Read More
radio
Where Experience Meets the Extreme: John F5VHQ at the World’s Most Isolated Radio Outpost
January 16, 2026

For some operators, Bouvet Island is the final frontier. For John (F5VHQ), it is a challenge that stands apart even after decades of DXpedition experience. A veteran of more than twenty years in the field and Vice President of the Clipperton DX Club, John joins the multinational 3Y0K team with both experience and conviction….

Read More