Retailers must always be selling their products, but in the era of e-commerce, brick-and-mortar operations must also sell an experience.
That is the core issue authors Tim Mason and Miya Knights address in their new book, Omnichannel Retail: How to Build Winning Stores in a Digital World.
Mason is CEO of Eagle Eye, an England-based Software-as-a-Service marketing technology provider for retailers, restaurants and other businesses. Knights is Head of Industry Insight for the company.
The book breaks down digital engagement and loyalty in today’s brick-and-mortar retail locations, and measures the impact and opportunities of digital technology in such locations.
Eagle Eye hosted a launch event in Toronto, Canada on June 18 to promote their book as part of a larger North American book tour.
More than 60 representatives from across Canada’s retail, marketing and technology sectors attended the event, and all received a complimentary copy of the book.
Knights is also the co-author of Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce.