Authors Explain How to Build Winning Stores in a Digital World

Retailers must always be selling their products, but in the era of e-commerce, brick-and-mortar operations must also sell an experience.

That is the core issue authors Tim Mason and Miya Knights address in their new book, Omnichannel Retail: How to Build Winning Stores in a Digital World.

Mason is CEO of Eagle Eye, an England-based Software-as-a-Service marketing technology provider for retailers, restaurants and other businesses. Knights is Head of Industry Insight for the company.

The book breaks down digital engagement and loyalty in today’s brick-and-mortar retail locations, and measures the impact and opportunities of digital technology in such locations.

Eagle Eye hosted a launch event in Toronto, Canada on June 18 to promote their book as part of a larger North American book tour.

More than 60 representatives from across Canada’s retail, marketing and technology sectors attended the event, and all received a complimentary copy of the book.

Knights is also the co-author of Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce.

Follow us on social media for the latest updates in B2B!

Image

Latest

safer HVAC chemicals
Stronger Training Pipelines and Smarter Social Media Can Help Solve HVAC’s Talent Shortage
June 9, 2026

The skilled trades are at a crossroads. By some industry estimates, for every five experienced technicians retiring, only two new ones are entering the field—highlighting a growing HVAC talent gap. At the same time, buildings are becoming more complex, more connected, and more dependent on high-performance mechanical systems. The stakes are real: without a…

Read More
design
Where Design Meets Durability: Why Commercial Surfaces Must Support Safety, Cleanability, and Long-Term Value
June 8, 2026

When a commercial space fails, it often fails quietly: a lobby floor that becomes slippery when wet, a hotel bathroom that is difficult to clean, a healthcare surface that cannot withstand constant disinfection, or an office finish that looks great until afternoon glare makes the room uncomfortable. These are not purely aesthetic problems; they are…

Read More
creative career
Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound
June 8, 2026

Creative careers rarely move in a straight line, especially for writers working across stage, screen, audio, books, and independent film. Sustaining that kind of life often means finding opportunities wherever they appear, building a strong network, staying open to different formats, and saying yes to collaborations that can lead somewhere unexpected. The stakes are…

Read More
EMR
EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry
June 8, 2026

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As…

Read More