Brick-and-Mortar Retail is Going Mobile

Anyone who has gone to a department store recently has probably noticed checkout counters scattered throughout the store. The idea is to make it easier for customers to make purchases—the point of sale (POS) is more decentralized now than ever, with POS systems located beyond the conventional exit point of a store. Now, new technology has it possible to for POS systems to change the flow and experience of traditional brick-and-mortar retailers. The era of mobile point of sale (mPOS) is here.

Employees with smartphones or tablets, a card reader, and a merchant account can check out customers anywhere in the store now with mobile POS systems. This means greater convenience for the customer, and likely greater sales. After all, if a business can make the sale right then and there, the customer will not be able to change his or her mind between the sale and their finding a checkout counter. This is especially true if a business is holding an in-store demonstration. With mPOS, retailers can have a salesperson close the sale then and there, when they are still excited about the product or service.

Salespeople with mobile devices are not only able to make sales on the spot; they can also help customers locate products in the store and even check prices. Returns are made much easier as well, since customers will not have to hunt down the returns department. This kind of ease and convenience will improve the customer experience and increase the chances of a return visit.

With mPOS, brick-and-mortar retailers are no longer tied to their physical space. Outdoor plant sales, for example, would be made much easier. Booth sales and even mobile sales are made possible. Indeed, there could be many mobile sales options that would be made much easier with mPOS technology.

Mobility has changed the way businesses collaborate and engage with customers. Mobile technology has already revolutionized ridesharing, hospitality and other industries, and it is only natural that the retail industry, in desperate need of innovation, can benefit from these innovations as well.

Follow us on social media for the latest updates in B2B!



AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

Read More
AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More