Can Chick-Fil-A Change the Way A Nation Consumes Fast Food? We’re About to Find Out

JG
Jessica Guilbeaux
Jul 25, 2018

The business model of the popular fast food restaurant, Chick-fil-A, has mirrored competitors since the first Chick-fil-A opened its doors in Atlanta, GA in 1967.  Now, however, it is making moves to position itself as one of the most innovative fast food chains of the 21st century. The focus will still be chicken, but it will now join Blue Apron, Hello Fresh, Home Chef and even Kroger in the $5 billion-dollar meal kit industry that started in Sweden in 2007 and now has 80% of its business in the USA.  On August 17, 2018, Chick-fil-A will introduce its new meal kits in Atlanta.  The meal kits will be available until Nov. 17.

On average, each Chick-fil-A restaurant earns $3.1 million per year and now this successful franchise is testing the waters in the meal kit industry.  Founder S. Truett Cathy, once remarked, “We should be about more than just selling chicken.  We should be part of the customers’ lives.”

This new venture will make this possible now more than ever.  The meal kits are designed for customer convenience.  They do not have to order ahead, subscribe to a service, wait for delivery or make an extra stop.  Meals can be picked up at Chick-fil-A restaurants while they are getting breakfast or lunch or going through the drive-thru on the way home.

These kits will afford customers the option of preparing Chick-fil-A’s signature chicken at home rather than sticking to pre-cooked meals.  The meal options include chicken parmesan, chicken enchiladas, Dijon chicken, pan roasted chicken and a chicken flatbread.  The kits will be available on a rotating basis and will serve two people. They will cost $15.89 which is comparable to other meal kits.

Customers will provide feedback by completing an online survey and the information provided will help the company decide if it will do a nationwide roll-out of the concept.

The roll-out is a new venture for the fast food industry and could be a test case for others in the space. If it proves successful, other chains will likely follow, which could revolutionize an already rapidly changing industry.

 

  1. Cathy, S. Truett. “Who We Are.” https://www.chick-fil-a.com/About/Who-We-Are

2.Schouten, Rebekah. “Atlanta named test market for Chick-Fil-A meal kits.” Meat+Poultry, 23 July 2018, https://www.meatpoultry.com/articles/19855-chick-fil-a-testing-meal-kit-concept

  1. White, Andrew. “Chick-Fil-A To Begin Testing Meal-Kits At Select Atlanta Locations.” IBT Business, 23 July 2018, https://www.ibtimes.com/chick-fil-begin-testing-meal-kits-select-atlanta-locations-2702006

Follow us on social media for the latest updates in B2B!

Image

Latest

faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More
AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More
Volvo
Inside the Next Era of Trucking: Volvo’s Vision for Autonomous Tech, Driver Experience, and Global Logistics
May 5, 2026

Supply chains are under pressure like never before—fuel prices are volatile, driver shortages persist, and new technologies are rewriting the rules in real time. In fact, at major U.S. truckload carriers, driver turnover has historically exceeded 90% annually—highlighting just how urgent it is to improve both efficiency and the driver experience. Trucking isn’t just…

Read More
healthcare
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”
May 4, 2026

Healthcare is being pushed to modernize faster than ever, as AI tools, virtual care, and digital patient experiences shift from innovation to expectation. Recent survey data from McKinsey & Company indicates that about half of U.S. healthcare leaders say their organizations have already put generative AI into practice, underscoring how quickly the technology is…

Read More
Related
Gen Alpha
Software & Technology
A Gen Alpha Take on Experiential Retail: What Works, What Doesn’t, and What’s Missing
May 4, 2026
beauty
Healthcare
Building Beauty for Real Women: Why Brands Must Focus on Longevity, Not Hype
March 25, 2026

Walk into any beauty aisle—or scroll through your feed for five minutes—and it’s clear the industry is obsessed with what’s new. New formulas, new trends, new “rules.” But for many women, especially those who’ve been using makeup for decades, the question isn’t what’s new—it’s what actually works. And increasingly, the answer isn’t coming from the…

Read More
founder-led brand
Healthcare
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More