Since 2013, Glass-Media has been helping retailers drive foot traffic and engagement with projection-based media. Now layering in QR codes, SMS triggers, gesture and voice, the company has established itself as a sought-after partner for empowering agile and dynamic communication for retailers.
On this episode of Retail Refined, host Melissa Gonzalez and Glass-Media CEO and Founder Daniel Black sat down to discuss the company’s recent launch with DSW ahead of back-to-school shopping and how Glass-Media is showing the world that larger-than-life activations are still possible within physical retail environments.
Black, a Silicon Valley native, is often referred to as an entrepreneurial rebel for choosing to launch Glass Media in Dallas. Since, Black has quickly become an integral part of the startup community and ecosystem.
Glass-Media bills itself as a passionate group of experiential retail strategists, digital artists, visual storytellers and engineers who live and breathe digital transformation. Glass-Media revitalizes the offline retail experience through highly unique, digital activations, empowering its clients to captivate, engage and influence consumers in a whole new way.
What Melissa Asked
- How Glass-Media extends contactless storytelling
- How physical retail experiences will evolve in the next 3-5 years?
- The data insights the company helps clients glean
- Glass-Media’s overall process and formula for success