Capturing Mindshare via Digital Signage: Retail Refined

 

As the physical world becomes more digitally integrated, strategies around signage will become more comprehensive and sophisticated. Brands and retailers will need to uncover opportunities to interact in ways that not only feel safe but also educate, entertain and build customer loyalty. Digital signage is only the medium, experience is the crucial layer on top. From order queing via geofencing strategies to AI and personalization to voice activated messaging, learn how Raydiant CEO Bobby Marhamat and his team are helping position their clients to think outside the box and discover ways to bring their stores to life.

About Bobby

Bobby is the CEO of Raydiant, a digital signage provider that helps businesses turn their TVs into interactive signs that drive sales, improve the in-store experience, and reinforce brand messaging. Prior to joining Raydiant, Bobby served as the COO of Revel Systems where he worked on the front lines with over 25,000 brick and mortar restaurateurs and retailers. Bobby has held leadership positions including CEO, CRO, and VP of Sales at companies such as Highfive, Limos.com, EVO2, Verizon Wireless, LookSmart, ServerPlex Networks, and Sprint/Nextel. Bobby is also the author of “You got that P.H.d.?” a book written to give entrepreneurs a blueprint of what to focus on to quickly scale their business. When Bobby’s not spending his time thinking about the future of brick and mortar experiences, you can find him traveling, reading, hiking or tending to his colorful vegetable garden.

About Raydiant

Raydiant uses technology to help businesses bring their physical locations to life. Whether showcasing the steam off of a coffee in a menu, playing in-store music, or even displaying employee messaging, Raydiant ensures a brand’s messaging is consistent – all while offering the ability to tailor each screen to varying audiences and interactive content.

What Melissa Asked

1. We are living in unprecedented times, times that are fueling consumer and retailer adoption of technology – putting Raydiant in an interesting position. In what ways have these changes impacted Raydiant.
2. What role do you see Raydiant playing in the growing adoption of order ahead and curbside order pick up?
3. What are the most common challenges you see for clients being able to streamline content distribution across locations and how does Raydiant help streamline that?
4. How do you work with your clients to help find creative ways to create unique ways to distribute content?
5. The digital signage market is set for significant growth over the next couple of years. What advancements in display technology are also likely to drive the market in your opinion?
6. The out-store location segment is expected to witness considerable growth through 2027 owing to growing adoption of digital signage in various outdoor applications, how are you foreseeing this trend evolving?

Listen To Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Image

Latest

Education R&D
Will the New Education R&D Bill Spark the Innovation Schools Desperately Need?
April 25, 2025

In a rare show of bipartisan cooperation, Senators Michael Bennet (D-CO) and John Cornyn (R-TX) have introduced the New Essential Education Discoveries (NEED) Act, aimed at revolutionizing how the U.S. invests in education innovation. The bill proposes a new National Center for Advanced Development in Education—akin to DARPA but for schools—within the Institute for…

Read More
How Verizon Business Utilizes UGC for Sales Enablement
How Verizon Business Utilizes UGC for Sales Enablement
April 24, 2025

In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….

Read More
digital freight invoicing
ODeX Is Leading the Charge in Digital Freight Invoicing
April 24, 2025

Global shipping continues to grapple with fragmented billing processes, often delaying cargo movement. According to McKinsey, adopting an electronic bill of lading could save $6.5 billion in direct costs and enable $40 billion in global trade. As vessels carry goods for thousands of shippers per voyage, the administrative burden of managing and reconciling invoices…

Read More
Human Intelligence Movement
Just Thinking… about Reimagining Education for the AI Era with the Human Intelligence Movement
April 24, 2025

As artificial intelligence reshapes education, work, and daily life, educators are grappling with how to prepare students for a future where human skills—not just knowledge—will be paramount. In fact, a growing number of reports highlight that employers increasingly value collaboration, communication, and emotional intelligence over memorized content. Amid this transformation, the Human Intelligence Movement…

Read More