Creativity Keeps Retail Leaders On Top

In a corporate culture in which change is the only constant, retailers face the special challenge of adapting to persistent flux in consumer attitudes and behaviors. In other words, it is time to get creative and be wiling to adjust the marketing sails as social needs demand.

That is why Starbucks, for example, announced in the spring of this year a change in promotional tactics. Admitting that its focus has become “too short term,” the coffee superstars are redirecting their energies toward what it calls, “more personalized promotions.”

With direct digital contact and one-to-one offers combined with an emphasis on products with broader appeal, Starbucks’ efforts reportedly yielded modestly increased second quarter profits. Other business owners and CEOs are using similar connection-centered efforts by leveraging the power of community events and even getting involved in local charity organizations, and not just with dollar donations.

Event marketing and pop ups are increasingly popular tools in the retail space because they lend a creative freedom and recognize the power of experiential marketing to drive sales.

As in the one-to-one efforts of Starbucks, retail and community events likewise encourage brands to be human in an increasingly digitized world. Risk is inherently a part of advertising and marketing and companies like Nike have decided sometimes making a splash, even if it means taking significant backlash is worth it. The sports apparel company’s new ‘Just Do It’ campaign featuring former NFL quarterback Colin Kaepernick.

Creativity is key to positioning a business in the best possible place among its competition, and in a world where advertising can be done in so many different, organic and inexpensive ways, even the giants like Starbucks and Nike are having to stay aggressive with unique and original ideas.

Follow us on social media for the latest updates in B2B!

Image

Latest

Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]

Read More
Stacey Childress, Senior Advisor at McKinsey and Company, discusses higher ed
Bold Measures are Needed to Improve Investment in Higher Education
April 12, 2024

The stakes for higher education have never been higher as the educational landscape sees rapid evolution. As universities and colleges grapple with the dual challenges of technological disruption and increasing demands for accessible, quality education, the question of how best to implement investment in higher education becomes a priority. This debate has been ignited […]

Read More
wake up healthy
Hey, it’s 9 am… Wake up Healthy with 9amHealth!
April 12, 2024

Healthcare Rethink host Brian Urban explores ways to wake up healthy and stay healthy with his guest, Dr. Avantika Waring, MD, the Chief Medical Officer, at 9amHealth. This episode delves into the transformative approach to healthcare delivery championed by 9amHealth. Dr. Waring’s journey from a humanities student with a love for French to a […]

Read More
public safety and security
Strengthen Public Safety and Security: Modernize Radio Communication for Better Field Response
April 11, 2024

The importance of radio communication within public safety and security operations remains unbeaten in an era dominated by digital transformation. This medium, essential for over a century, continues to be the lifeline for responders on the front lines. From ensuring the safety of field agents to facilitating real-time critical information flow and enhancing situational […]

Read More