Creativity Keeps Retail Leaders On Top

In a corporate culture in which change is the only constant, retailers face the special challenge of adapting to persistent flux in consumer attitudes and behaviors. In other words, it is time to get creative and be wiling to adjust the marketing sails as social needs demand.

That is why Starbucks, for example, announced in the spring of this year a change in promotional tactics. Admitting that its focus has become “too short term,” the coffee superstars are redirecting their energies toward what it calls, “more personalized promotions.”

With direct digital contact and one-to-one offers combined with an emphasis on products with broader appeal, Starbucks’ efforts reportedly yielded modestly increased second quarter profits. Other business owners and CEOs are using similar connection-centered efforts by leveraging the power of community events and even getting involved in local charity organizations, and not just with dollar donations.

Event marketing and pop ups are increasingly popular tools in the retail space because they lend a creative freedom and recognize the power of experiential marketing to drive sales.

As in the one-to-one efforts of Starbucks, retail and community events likewise encourage brands to be human in an increasingly digitized world. Risk is inherently a part of advertising and marketing and companies like Nike have decided sometimes making a splash, even if it means taking significant backlash is worth it. The sports apparel company’s new ‘Just Do It’ campaign featuring former NFL quarterback Colin Kaepernick.

Creativity is key to positioning a business in the best possible place among its competition, and in a world where advertising can be done in so many different, organic and inexpensive ways, even the giants like Starbucks and Nike are having to stay aggressive with unique and original ideas.

Follow us on social media for the latest updates in B2B!

Image

Latest

AI data
Applied Digital Ellendale AI Data Center: October 2024 Update
November 5, 2024

In October, Applied Digital’s Ellendale AI Data Center project in North Dakota continues to make remarkable strides. Following September’s progress on the utility substation and foundational infrastructure, we now see further development in the facility’s three-tiered structure. Spanning 363,000 square feet, this facility is designed to support a substantial 100MW IT load, positioning it…

Read More
breaking barriers
Empowering Resilience: Breaking Barriers
November 5, 2024

In this episode, Justice Sanders shares his inspiring journey of overcoming adversity, battling imposter syndrome, and transforming his life through the pursuit of a GED. Hosted by GED Testing Service, the podcast explores the emotional and psychological hurdles faced by non-traditional learners and highlights the power of resilience, self-belief, and continuous growth. Key Discussion Points…

Read More
LodgIQ
Olde Mill Inn Leveraging Maestro All-In-One PMS and LodgIQ AI Integration to Wow Guests, Drive Revenues
November 5, 2024

The popular central New Jersey wedding and social event destination is making data-driven decisions, maximizing its revenue potential, and connecting with guests in more strategic ways. MARKHAM, Ontario, Nov. 5, 2024 — Maestro, the hotel industry’s leading Web Browser-based cloud and on-premises All-In-One property-management system, teamed with preeminent commercial strategy platform LodgIQ to improve operations,…

Read More
luxury residential technology
Kaleidoscape Takes Luxury Residential Technology to New Heights
November 4, 2024

Home automation and luxury residential technology are reaching new heights of sophistication. Previously centered on isolated home theater rooms, this industry now integrates smart features and high-quality audiovisual setups throughout entire homes. In a market once dominated by high-cost, integrator-managed installations, shifts toward accessible DIY technology and e-commerce have introduced new options for consumers….

Read More