Facial Recognition Technology Will Help Retailers Ability To Better Serve And Protect

The security landscape is changing at lightning speed, and security companies today work harder than ever before to stay relevant. This is true in a variety of industries, from retail and public spaces to event management to national security. In talking with some big names in the industry, a common thread is discernible: the greatest threat to security today is the lack of understanding about how those multiple technological and human threats integrate, from where they have developed, and where the future trends are.

As two of the most attacked industries, retail and e-commerce need to work with a security provider who grasps where various threats are coming from, the tactics being used, and tactics in development that will likely arise down the road. AI is helping in various ways. While technology itself is neutral, AI tech can be adapted and used either for or against a company. Corporations must take advantage of tools offered by AI and understand how adversaries can use them against an entity.

mission control, video wall, security.
One of the busiest convention center’s in the country, Javits in New York, reported a reduction in crime by 60% after implementing BriefCam.

Stephanie Weagle, Chief Marketing Officer at BriefCam, described the need for more comprehensive video analytics in one comprehensive platform to protect the retail sector. The products at BriefCam transform video into actionable intelligence. It aims to look at every object in a scene to classify and catalog each object for ease of retrieval later. The company is also working on facial recognition tech to target shoplifters quickly, and procedures that allow users to search current data as well as analytics over time to help drive security-related decision making.  Gathering all this information and reporting it in an integrated way is a critical component in threat management in the retail space.

According to Cal Pratt of Anvil Group, a great deal is currently happening in risk management. There are numerous entries into the market, and the sector is also seeing many small bit players who are unable to meet the needs of companies the way a holistic approach can. One-stop-solutions have shown to be more effective in our modern world. People plus tech is critical today. It is important to understand a company and its problems and create a holistic solution rather than the appositive which some security companies do. Listen first, and then create a customized approach for each company.

Drone with camera, security.
Drones are evolving from being a flying camera to housing sensors to collect data on everything from construction inspections to long range facial recognition.

Drones’ proliferation in society has seen huge growth over the past three years, and one of their most innovative uses has been in threat management.

According to Johnny Tseng of Dedrone, drones are cost-effective and easy to use. Drones leverage the same components as those used in smartphones. Thus, any individual can purchase a drone for $100 that features easy-to-use maneuverability even a child could control. While the public at large has fears about drones, Tseng argues that the primary concern relates to user challenges. The drone market continues to grow, and the industry concerns are not centered around the drones themselves, but instead about how people are operating them. As drones enter from a different space than any we’ve ever known, they bring a unique set of elements to security solutions.

Scott Stewart, VP of Tactical Analysis for Stratfor, creator of ThreatLensTM, offered an overview of security for society at large. His company is looking at crime, terrorism and security, industrial espionage, and the conflicts that connect these aspects. According to Stewart, it is important to place events into context, provide rapid analyses of what has happened in a breach, then evaluate what it means for a company.

ThreatLens works toward creating an analytical narrative that connects with other narratives written in the past so that companies can understand attacks and how to move forward by putting it all into proper context. This innovative method help in large settings such as convention centers, too, where the dynamics of threat and the threat cycle can be studied to help security professionals stay ahead of peril as much as possible.

Gathering all this information quickly in real time to place it in context is critical as the world and its technology moves at the speed of light. Fiberoptics are carrying data in real time, so making security decisions and moving quickly is essential to security in any sector.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale


Empowering Better Communication among Community Healthcare Stakeholders
April 23, 2021
The challenges healthcare executives and administrators face are constantly changing. Host Kevin Stevenson talks with the heroes behind the heroes that are enabling hospitals, urgent care centers and telemedicine Read more
How a Year of Disruption Bred Unprecedented Innovation in Education
April 23, 2021
How do you extrapolate insights on pandemic leadership, the role of women in EdTech, and the dynamics of Zoom in just over 20 minutes? Listen to Kelli Campbell, President of Discovery Education as she Read more
The Valve Chronicles: Pressure Control Guideline Differences in Aircraft Fueling Operations Between the US & Europe, Part 2
April 22, 2021
  On this episode of The Valve Chronicles’ look at the differences in aircraft fueling operations between the US and Europe, Cla-Val’s Tom Boriack, Global Market Manager for Fueling, and Richard Hooton, Market Read more