Facial Recognition Technology Will Help Retailers Ability To Better Serve And Protect

The security landscape is changing at lightning speed, and security companies today work harder than ever before to stay relevant. This is true in a variety of industries, from retail and public spaces to event management to national security. In talking with some big names in the industry, a common thread is discernible: the greatest threat to security today is the lack of understanding about how those multiple technological and human threats integrate, from where they have developed, and where the future trends are.


As two of the most attacked industries, retail and e-commerce need to work with a security provider who grasps where various threats are coming from, the tactics being used, and tactics in development that will likely arise down the road. AI is helping in various ways. While technology itself is neutral, AI tech can be adapted and used either for or against a company. Corporations must take advantage of tools offered by AI and understand how adversaries can use them against an entity.

mission control, video wall, security.
One of the busiest convention center’s in the country, Javits in New York, reported a reduction in crime by 60% after implementing BriefCam.

Stephanie Weagle, Chief Marketing Officer at BriefCam, described the need for more comprehensive video analytics in one comprehensive platform to protect the retail sector. The products at BriefCam transform video into actionable intelligence. It aims to look at every object in a scene to classify and catalog each object for ease of retrieval later. The company is also working on facial recognition tech to target shoplifters quickly, and procedures that allow users to search current data as well as analytics over time to help drive security-related decision making.  Gathering all this information and reporting it in an integrated way is a critical component in threat management in the retail space.

According to Cal Pratt of Anvil Group, a great deal is currently happening in risk management. There are numerous entries into the market, and the sector is also seeing many small bit players who are unable to meet the needs of companies the way a holistic approach can. One-stop-solutions have shown to be more effective in our modern world. People plus tech is critical today. It is important to understand a company and its problems and create a holistic solution rather than the appositive which some security companies do. Listen first, and then create a customized approach for each company.

Drone with camera, security.
Drones are evolving from being a flying camera to housing sensors to collect data on everything from construction inspections to long range facial recognition.

Drones’ proliferation in society has seen huge growth over the past three years, and one of their most innovative uses has been in threat management.

According to Johnny Tseng of Dedrone, drones are cost-effective and easy to use. Drones leverage the same components as those used in smartphones. Thus, any individual can purchase a drone for $100 that features easy-to-use maneuverability even a child could control. While the public at large has fears about drones, Tseng argues that the primary concern relates to user challenges. The drone market continues to grow, and the industry concerns are not centered around the drones themselves, but instead about how people are operating them. As drones enter from a different space than any we’ve ever known, they bring a unique set of elements to security solutions.

Scott Stewart, VP of Tactical Analysis for Stratfor, creator of ThreatLensTM, offered an overview of security for society at large. His company is looking at crime, terrorism and security, industrial espionage, and the conflicts that connect these aspects. According to Stewart, it is important to place events into context, provide rapid analyses of what has happened in a breach, then evaluate what it means for a company.

ThreatLens works toward creating an analytical narrative that connects with other narratives written in the past so that companies can understand attacks and how to move forward by putting it all into proper context. This innovative method help in large settings such as convention centers, too, where the dynamics of threat and the threat cycle can be studied to help security professionals stay ahead of peril as much as possible.

Gathering all this information quickly in real time to place it in context is critical as the world and its technology moves at the speed of light. Fiberoptics are carrying data in real time, so making security decisions and moving quickly is essential to security in any sector.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

environmental initiatives
Blink and Clean Miami Beach Team Up for Earth Day Environment Cleanup
June 13, 2024

In celebration of Earth Day, Blink partnered with the non-profit organization Clean Miami Beach to make a tangible impact on their local environment. The video showcases the collaborative effort, with the Blink team working alongside Clean Beach Miami volunteers to clean up Albert Pallot Park in Miami, Florida. Together, they successfully removed 179 pounds of…

Read More
high-impact gear delivery
High-Impact Gear Delivery by Rentex for DC Convention
June 13, 2024

Rentex is preparing for a significant event at the Walter E. Washington Convention Center in Washington, DC. Two tractor trailers loaded with top-of-the-line gear are set to be delivered for a morning setup. This logistical effort ensures that all necessary equipment arrives on time for a seamless event execution. Rentex’s commitment to reliability and efficiency…

Read More
rentex rocks infocomm 2024
Rentex Rocks InfoComm 2024 – Visit Us at Booth C5625
June 13, 2024

Join Rentex at InfoComm 2024 from June 12-24, 2024, at Booth C5625. Experience our innovative solutions and see our impressive booth setup process from start to finish. Enjoy dynamic shots of Las Vegas, witness the hard work behind our setup, and explore the final booth design. Don’t miss this exciting showcase of Rentex at one…

Read More
year-round content strategy
Build Your Own Media Channels
June 13, 2024

In the storied confines of Grayson Stadium, Jesse Cole, the frontman of the Savannah Bananas, unveils the cornerstone of their marketing success: transforming traditional sports advertising into a vibrant, self-sustaining media operation. The team’s forward-thinking approach not only entertains but captivates a global audience far exceeding the stadium’s seats. The off-season? That’s just a…

Read More