How to Get into Walmart

 

 
Selling into the world’s largest retailer is no easy task.

However, Bricks and Click host Jennifer Kaylo Ruscin has a few tips and tricks up her sleeve to help you get there.

On this episode of Bricks and Clicks, Ruscin shares insights gleaned from her 15 years of retail experience and breadth of knowledge to ensure you get placement in the most desirous retailer in the world.

The easiest way to get into Walmart actually comes up in October. Walmart’s Open Call, also called the Walmart Made in the USA Summit, could be your ticket to getting your foot in the door. Though applications for this year’s event have closed, it’s never too early to start thinking about your plan of attack for next year.

In this episode, Ruscin explores:

  • Walmart’s customer demographics and how they impact retailers’ ability to get on shelves
  • How to ensure your product is right for Walmart
  • What your buyer wants you to know before pitching
  • How to prepare for the big meeting
  • How to follow up and ensure you get a “yes”

Stay tuned for a new episode every other Thursday!

Follow us on social media for the latest updates in B2B!

Image

Latest

GPUs
OpenAI–Cerebras Deal Signals Selective Inference Optimization, Not Replacement of GPUs
February 18, 2026

OpenAI’s partnership with Cerebras has raised questions about the future of GPUs in inference workloads. Cerebras uses a wafer-scale architecture that places an entire cluster onto a single silicon chip. This design reduces communication overhead and is built to improve latency and throughput for large-scale inference. Mark Jackson, Senior Product Manager at QumulusAI, says…

Read More
nvidia rubin
NVIDIA Rubin Brings 5x Inference Gains for Video and Large Context AI, Not Everyday Workloads
February 18, 2026

NVIDIA’s Rubin GPUs are expected to deliver a substantial increase in inference performance in 2026. The company claims up to 5 times the performance of B200s and B300s systems. These gains signal a major step forward in raw inference capability. Mark Jackson, Senior Product Manager at QumulusAI, explains that this level of performance is…

Read More
autonomous trucking
Autonomous Trucking Can Shrink Coast-to-Coast Delivery Times and Increase Fleet Productivity
February 18, 2026

The idea of a self-driving 80,000-pound truck barreling down the interstate once felt like science fiction. Now, it’s operating on real freight lanes in Texas. After years of hype and recalibration, autonomous trucking is entering its proving ground. Persistent driver shortages and rising freight demand have forced the industry to look beyond incremental improvements. The…

Read More
top 1%
Get Vertical! Going from Idea to the Top 1% in Less Than 3 Years
February 17, 2026

Independent retail is operating in one of the most competitive environments in decades. According to the U.S. Bureau of Labor Statistics, roughly 20% of new businesses fail within their first year, and a whopping 50% don’t make it to year five. At the same time, consumers are increasingly choosing brands that offer community, authenticity,…

Read More