How Your Brand Can Capitalize on the International Ecommerce Explosion

MG
Melissa Gonzalez
Jun 15, 2021
Learn more
cross-border E-commerce eShopWorld international brands Melissa Gonzalez Patrick Bousquet-Chavanne retail Retail Refined

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

 

Last year saw a 35% increase in cross-border e-commerce as a result of the pandemic keeping consumers at home. While brands have unprecedented access to growth outside their home markets, many don’t have the digital capabilities and local expertise they need to fully leverage international opportunities.

Will this massive expansion of global e-commerce continue unabated? To discuss current trends in cross-border e-commerce and whether these changes in consumer behavior are sticky, host Melissa Gonzales welcomed Patrick Bousquet-Chavanne the President and CEO, Americas at eShopWorld, the world’s leading cross-border e-commerce solution provider.

“This is one of the most important opportunities today for brands, whether they are small to medium-sized enterprises or whether they are large-sized enterprises, to start capturing global potential and start to be relevant to a global customer base.” – Patrick Bousquet-Chavanne

Localization of e-commerce solutions is essential to international brand expansion. Gonzalez and Bousquet-Chavanne delved into the need for native currency pricing as well as local, secure payment options, easy returns, and trackable shipping. Reducing friction in these creates a personalized experience that fosters loyalty with consumers looking for convenience and ease of discovery. “The world is discovering that regardless of where you’re located you now have access to the global catalog of the world’s best brands.” Bousquet-Chavanne said. He points out that by the end of 2021, 70% of consumers will have made a cross-border purchase.

Will these trends continue? How do brands take advantage of this explosion in international e-commerce? What are the best strategies? Gonzalez and Bousquet-Chavanne have insights into this fast growing sector of retail and how it will shape brands in the future.

Listen to Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Radar
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar
June 4, 2026

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

Read More
Healthcare in Pakistan
From Institutional Excellence to Population-Level Access: How Pakistan Can Bridge Its Healthcare Divide
June 1, 2026

Healthcare systems are under pressure almost everywhere, but the strain is especially visible in lower-resource settings where demand is rising faster than infrastructure. In Pakistan, that pressure is playing out across a system that has to serve more than 250 million people with limited public investment. Public health spending remains below 1% of GDP,…

Read More
Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

Read More
vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Read More
Related
Radar
Software & Technology
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar
June 4, 2026
infant health
Healthcare
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
May 14, 2026

Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…

Read More
Gen Alpha
Healthcare
A Gen Alpha Take on Experiential Retail: What Works, What Doesn’t, and What’s Missing
May 4, 2026

Gen Alpha is no longer a future consumer segment—they are already shaping how retail and entertainment experiences are designed today. Research from MG2 shows that a whopping 70% of Gen Alpha influence what adults in their lives purchase, reshaping brand decisions faster than many companies are prepared for. As experiential retail continues to evolve—with…

Read More