Inside the Growth of Amazon Prime Day

Amazon Prime Day officially outgrew its name in 2018 when the site-wide discount initiative extended to 36 hours. The retailer pushed the boundary even further this year with a 48-hour offering to its Prime members.

Deals on everything from electronics to kitchenware and everything in between are offered exclusively for Amazon Prime members, who pay $119 per year for free shipping and additional perks.

Five Years of Deals

Prime Day, which started in 2015, is the company’s largest sales initiative of the year behind Cyber Monday.

Amazon announced in April 2018 that there were more than 100 million Prime members worldwide. It has not announced its current membership total. The savings extravaganza will take place in 18 different countries this year.

Employees In Prime Time

The two-day event ended at midnight across the U.S. on Tuesday, July 16. Some experts estimate Amazon will generate more than $5 billion in total revenue through the discount offers. Because the discounts are only available to Prime members, the event is also a boon to enrollment in the subscription service.

While Amazon fulfillment centers will be busy with orders, but there are still concerns at the company. Employee strikes have taken place Monday and Tuesday over working conditions and expectations.

One initiative Amazon is undergoing to improve worker morale and better position the company going forward is a six-year retraining program. The $700 million investment will help prepare its existing employees for more technologically-driven jobs of the future.

“There’s also a question of when they make an investment in their existing workers, if that makes these workers much more valuable to other firms,” University of Washington Associate Professor of Economics Rachel Heath said. “So, it’s a bit of a gamble for these firms to train workers, where there’s no guarantee that they’ll then stay with the company.”

For the latest on all things Amazon, head to our retail page! For Rachel Heath’s full interview, click here!

Follow us on social media for the latest updates in B2B!

Image

Latest

innovative data center practices
Applied Digital Strengthens Community Relations through Innovative Data Center Practices
May 21, 2024

As Applied Digital continues to expand its footprint across rural America, its commitment to integrating with and revitalizing local communities stands out. The company’s unique approach to building and operating data centers brings advanced technology to these areas while stimulating local economies and fostering community development. How does Applied Digital ensure seamless integration and…

Read More
data center operators
From Fields to Data Centers: Applied Digital’s Training Program Transforms Farmers into Data Center Operators
May 21, 2024

Nick Phillips, the EVP of Hosting Operations and Public Affairs at Applied Digital, emphasizes the transformative impact of Applied Digital’s training programs, which convert agricultural land into high-tech data centers and enable farmers to transition into skilled data center operators. This initiative highlights the company’s commitment to community development and technological advancement.

Read More
water conservation and sustainability
Water Conservation and Sustainability Are Critical for a Data Center’s Success
May 21, 2024

Digital infrastructure is essential, and as data centers expand, their environmental impact, water conservation and sustainability have come under scrutiny. As the demand for data storage and processing capabilities grows exponentially, so does the concern for the environmental impact of these facilities, particularly in terms of water usage. Nick Phillips, the EVP of Hosting…

Read More
AI-driven computing
Reducing the Gap in Skilled Trades Can Be Solved by Boosting Trade Education Initiatives
May 21, 2024

Currently, skilled trades are facing significant shortages making the need for innovative solutions and passionate involvement more urgent than before. Statistics indicate a looming gap in the workforce, expected to reach millions in the next decade, as older generations retire without sufficient newcomers to fill their roles. At the heart of this issue is…

Read More