Listen: Andrew Straitman and Steven Maisel on E-commerce, Consumer Experience, and Brand Consistency


On this episode of our Retail Podcast, we sit down with Andrew Straitman, Director, Strategy & eCommerce, and the President of CPC, Steven Maisel. We talk about CPC’s growth, notable mentions in Reuters and the Huffington Post, as well as their move to Madison Avenue. Other topics of discussion include how eCommerce is consistently innovating the industry but we also mention how it can be a double-edged sword from a competitive standpoint. Despite the rise of online shopping, packaging still remains crucial to the industry as consumer experience and brand consistency are still major differentiators between your brand and others.

For more information on CPC, be sure to check out their website!

Follow us on social media for the latest updates in B2B!


mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More