Listen: Bringing the Stars Down to Earth with Bea Doheney of Astronobeads

 

Who isn’t mystified, inspired and even a little scared by the cosmos? Bea Doheney felt all of the above when looking up at the stars, and when graduating high school, she decided bringing the solar system down to Earth was the perfect way to connect her and her friends as they parted ways for college. She created the solar system bracelet, a wrap-around piece of jewelry with beads for each planet that represented the size of our solar system. With each bracelet came a note: “Whenever you look at your solar system bracelet, remember that you’re out of this world.” Fast forward to today, and Bea’s crafty bracelet idea has evolved into Astronobeads, a company with international reach that hosts numerous styles of space-themed jewelry, runs a college rep program and has gotten in the hands of influencers from Bill Nye to ISS astronaut Scott Kelly.

Bea sat down with us on today’s Wildfire Retail episode to share her journey from bedroom to business, the importance of having a mentor on your side, marketing tips on building a brand based around wonder and fun, and how creating a community around your product is the simplest but most effective choice of all.

Wildfire Theme by Green Point Empathy
Featured Song: Hella Good (Remix) by Pottsi

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More