Listen: Kroger Inks E-Commerce Deal with Ocado

 

Kroger, apparently, has no plans on just standing still in its position as one of the largest brick-and-mortar grocery chains in the world.

The supermarket giant recently announced a new partnership with U.K.-based e-commerce expert Ocado.

With both Amazon and Walmart striving to increase their respective online footprints, this strategic alliance between Kroger and Ocado will definitely intensify the battle for U.S. e-grocery dominance.

Ocado’s industry-leading automated fulfillment system and customer-friendly interfaces, are part of the reason that it is one of the few e-commerce grocery businesses in the world that is actually profitable. They generated an EBITDA of around $116M in 2017.

Kroger is no stranger to U.K. companies, having previously worked with both Tesco and Dunnhumby on developing customer loyalty programs.

This partnership will see Kroger take about a %5 stake in the European company, valued at approximately $247M.

Follow us on social media for the latest updates in B2B!

Image

Latest

promoted
How to Succeed After Getting Promoted: Seeking Feedback, Acting with Intention, and Leading with Perspective
April 16, 2026

Stepping into a leadership role today isn’t just a step up—it’s a shift into constant visibility, where expectations arrive immediately and the margin for error narrows. As organizations flatten structures and demand faster decisions, newly promoted leaders are expected to deliver impact from the outset, often without the space to fully adjust. According to…

Read More
AI in business
A Practical Conversation About AI in Business: From Hype to Real-World Impact
April 15, 2026

Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…

Read More
weekly drive-in
Metropolis: Weekly Drive-in
April 15, 2026

Metropolis “Weekly Drive In” reflects a new era of storytelling where AI meets real-world execution, turning everyday field performance into momentum. Centered on genuine conversions and local wins, the series highlights how the company is scaling not just through technology, but through visibility and shared recognition. In an emerging recognition economy, these updates act…

Read More
Drive In, Drive Out: The Rhythm of Metropolis
April 15, 2026

Behind the seemingly mundane choreography of a drive-in lies a broader story about how modern cities script behavior, turning even the simplest actions into rehearsed routines. What looks like repetition is really a quiet testament to systems designed for flow and control, where efficiency often outweighs individuality. In places like Metropolis, the rhythm of…

Read More