The founder of Mary Kay Cosmetics was fond of saying: “Nothing happens until somebody sells something”. The true power of retail has always been found in the “how” part of the process, not in the “what” part. The way in which a customer experiences the transaction can be even more impactful than the thing they actually purchase. Technology is playing an ever-increasing role in the way that experience is curated.
On today’s podcast, Sean Heath had a chat with Tony D’Onofrio from TD Insights. They discussed the ways that technology is advancing the retail industry, how Amazon has cracked the retail code for both the online and physical space, and how powerful product knowledge is on both sides of the transaction.
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