Listen: Retail Trends In 2018

 

After the NRF Big Show in New York City, industry leaders have pointed out some of the top trends for retail in 2018 First, Retailers are looking to personalize the digital experience for their customers. According to Terry Lundgren, Executive Chairman at Macy’s, “The whole concept of personalization is simply on steroids right now. It’s all about the consumer in that one moment in time. We’re doing anything we can do to connect directly with consumers and make shopping convenient for them.” Second, online and physical store experiences will become connected. With the rise in online shopping retailers are understanding the importance in keeping their physical stores relevant by connecting the online and in-store experience. According to Lundgren, “physical stores are not going away. Customers will always want the option of coming into the store to try on jeans instead of buying three different sizes online.” Third, retailers will integrate their products with Amazon Alexa, Google Home and other voice assistants. Charlie Cole, Global Chief eCommerce Officer at Samsonite said, “Categories like consumables will start to take off in voice…” Forth, Artificial intelligence is seeing greater adoption as it has gotten older. According to Cole, “[In 2018] artificial Intelligence will have its breakthrough moment. More and more retailers will start using it to power various parts of the retail and ecommerce experience.” Finally, retailers are looking to Amazon Marketing Services as their preferred acquisition tool for 2018. Brad Weston, CEO of Petco said, “Amazon Marketing is going to become as critical to a brand’s marketing strategy as Google and Facebook. Today, Amazon has the return on investment potential of Google Paid Search in 2005 and display ads 2002.” There are a lot of exciting retail trends to look forward to in 2018 and we can’t wait to see how all of these new ideas turn out

Follow us on social media for the latest updates in B2B!

Image

Latest

Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

Read More
V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

Read More
zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More