On today’s podcast, Sean had a conversation with Nicole Leinbach Reyhle, founder from Retail Minded. They discussed the importance of the “personal” aspect of retail, how retailers can benefit from thinking globally while also focusing locally, and Nicole shared her secret plan for her own pop-up space. (spoiler: World Cup. That’s all I’m going to say.)

For Nicole, “the path to purchase is so distinctly different for everyone.”

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