Stepping into high school, Jordan Mack wanted a way to feel confident. It was the perfect time to reinvent himself, and what better place to do that than at the mall. Years of school uniforms made him look to a solid outfit as being the thing to make him stand out in a new environment, and as soon as he put together some of his favorite pieces at American Eagle that day, he found that long sought-after confidence.
Now he’s bringing that passion for fashion to the industry, and on today’s Retail episode of Wildfire, Jordan dives into the social and data-driven trends that push fashion through it’s ever-cyclical loop, how a younger generation is changing the definition of menswear, and the ecological responsibility retail brands have as they look to expand at unprecedented rates.
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