Making Aligned Choices in Business and Life

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.

 

Here’s a shocking fact—humans make over 35,000 choices a day! While some are mundane, others are complex and impact every area of life. Bricks and Clicks host Jennifer Ruscin spoke with Melissa Bauknight about making aligned choices.

Bauknight is a life and business coach through her company The Ripple Connection. She also is a leader with Beautycounter. After years in the corporate world, she’s now on a more aligned and meaningful path.

Bauknight said, “I began to think ‘Who am I?’ and ‘What do I really love?’”

She found clarity and began a path toward living in alignment. To do this, Bauknight recommends three things: finding a mentor, getting community about it, and completing a core values exercise.

“The mentor is like a vision holder, and the community is about surrounding yourself with the right people,” she added.

To practically take on this new approach, Bauknight said, “Our physical space reflects our inner space.” This mindset can help someone create spaces of joy and purpose. “Then do that all over your life and show up as your whole self—that’s alignment.”

After all, every thought or action is a choice; choose wisely.

Stay tuned for a new episode every other Thursday!

Follow us on social media for the latest updates in B2B!

Image

Latest

Radar
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar
June 4, 2026

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

Read More
Healthcare in Pakistan
From Institutional Excellence to Population-Level Access: How Pakistan Can Bridge Its Healthcare Divide
June 1, 2026

Healthcare systems are under pressure almost everywhere, but the strain is especially visible in lower-resource settings where demand is rising faster than infrastructure. In Pakistan, that pressure is playing out across a system that has to serve more than 250 million people with limited public investment. Public health spending remains below 1% of GDP,…

Read More
Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

Read More
vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Read More