Making Aligned Choices in Business and Life

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.

 

Here’s a shocking fact—humans make over 35,000 choices a day! While some are mundane, others are complex and impact every area of life. Bricks and Clicks host Jennifer Ruscin spoke with Melissa Bauknight about making aligned choices.

Bauknight is a life and business coach through her company The Ripple Connection. She also is a leader with Beautycounter. After years in the corporate world, she’s now on a more aligned and meaningful path.

Bauknight said, “I began to think ‘Who am I?’ and ‘What do I really love?’”

She found clarity and began a path toward living in alignment. To do this, Bauknight recommends three things: finding a mentor, getting community about it, and completing a core values exercise.

“The mentor is like a vision holder, and the community is about surrounding yourself with the right people,” she added.

To practically take on this new approach, Bauknight said, “Our physical space reflects our inner space.” This mindset can help someone create spaces of joy and purpose. “Then do that all over your life and show up as your whole self—that’s alignment.”

After all, every thought or action is a choice; choose wisely.

Stay tuned for a new episode every other Thursday!

Follow us on social media for the latest updates in B2B!

Image

Latest

Leadership
Leading Change from Within: The Power of Transformational Leadership
February 7, 2026

Leadership is being tested in real time. As organizations navigate AI adoption, remote work, and constant structural change, many leaders are discovering that strategy alone isn’t enough. People are asking deeper questions about purpose, trust, and what it really means to show up for teams when uncertainty is the norm. In a world where burnout…

Read More
technology
Clarity Under Pressure: Technology, Trust, and the Future of Public Safety
February 7, 2026

When something goes wrong in a community—a major storm, a large-scale accident, a violent incident—there’s often a narrow window where clarity matters most. Leaders must make fast decisions, responders need to trust the information in front of them, and the systems supporting those choices have to work as intended. Public safety agencies now rely…

Read More
weather Intelligence
Clarity in the Storm: Weather Intelligence, GIS, and the Future of Operational Awareness
February 6, 2026

For many organizations today, weather has shifted from an occasional disruption to a constant planning factor. Scientific assessments show that extreme weather events—including heatwaves, heavy rainfall, and wildfires—are occurring more frequently and with greater intensity, placing growing strain on infrastructure, utilities, and public services. As weather-related disruptions become more costly and harder to manage,…

Read More
AI in sterile processing
AI in Sterile Processing Is Proving Its Value by Acting as a Co-Pilot, Not a Replacement
February 5, 2026

Sterile processing departments are dealing with persistent operational pressures. Surgical case volumes are rising, instruments are more complex, and staffing shortages remain across many health systems. Accuracy and documentation requirements continue to tighten, leaving little room for error. In busy hospitals, sterile processing teams may handle 10,000 to 30,000 surgical instruments per day, with…

Read More