Maximize Your Productivity by “Rejecting the Hustle”

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.

 

Influencers and entrepreneurs like Gary Vee often tout a singular strategy — hustle until you make it. If you think you’re working hard, you’re not. If you don’t think you can work any harder, you can.

There’s something to be said for the value of a strong work ethic and putting your nose to the grindstone — but that work shouldn’t come at the expense of your well-being or your ability to take a breath, look at a problem, and innovate a solution.

On this episode of MarketScale’s Bricks and Clicks, host Jennifer Kaylo Ruscin and guest Allyson Twiggs Dyer, owner of The Twiggs Group, tackle the difficult topic of rejecting the hustle for your own good. Often, making that decision can actually result in greater productivity.

By the end of this podcast, you’re going to be filled with hope, have permission to fully step into your greatness, be empowered to say “no,” and more.

Some quick tips:

  • Say No — If you can’t do your best work or absolutely don’t have time to tackle a project, don’t. If everything is urgent, nothing is.
  • Prioritize You — Understand yourself and how you work best. Don’t try to conform to someone else’s schedule or priorities.
  • Set Boundaries — Make it clear where you draw the line, and uphold those boundaries.
  • Avoid “pick your brain” meetings you aren’t committed to or that don’t feel productive.
  • Keep space open for the big projects, but don’t overload on any one task.
  • Don’t ever be too busy to dream and innovate!

Stay tuned for a new episode every other Thursday!

Follow us on social media for the latest updates in B2B!

Image

Latest

Doable
Rethinking Leadership: Why “Doable” Might Be the Most Powerful Strategy in Education Today
April 3, 2026

At a time when educator burnout is rising and schools across the U.S. are facing ongoing teacher shortages, leaders are being forced to rethink what sustainable success actually looks like. Research shows that teacher attrition is closely tied to working conditions, job-related stress, and workload demands. As districts push for innovation, data-driven instruction, and…

Read More
Casey Brown
From Poverty to Pricing Power | Why Great Companies Undercharge
April 2, 2026

Casey Brown didn’t grow up thinking she would become an entrepreneur. She grew up in a blue-collar family where money was always tight — close enough to the edge that the fear of poverty shaped many of her early decisions. That fear led her into engineering, into corporate America, and eventually into a moment…

Read More
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
April 2, 2026

In this episode of Care Anywhere, host Lea Sims sits down with Nigerian nurse entrepreneur and advocate Obafemi Arowosegbe to discuss leadership, mentorship, and the future of nursing in Africa. While still a nursing student, Obafemi founded the Nightingale Summit, a growing conference designed to empower nursing students and early-career nurses with leadership skills,…

Read More
Oncology
From Denial to Access: Rethinking Oncology Care Through AI, Clinical Trials, and Patient-Centered Innovation
April 1, 2026

The rapid expansion of precision medicine, biologics, and targeted cancer therapies is transforming oncology—but it’s also overwhelming a system not built to keep pace. In the U.S., cancer drugs now account for some of the highest-cost treatments in healthcare, and with that has come a surge in prior authorization requirements and denials. Studies suggest physicians…

Read More