More Than Just a Label with Aaron Kilgore of Resource Label Group

 

For this episode of the Retail podcast we’re joined by Aaron Kilgore, Regional Southeast Sales Manager for Resource Label Group, a company that works to fulfill complex and custom label solutions for various brands across different industries. In today’s competitive marketing and branding world, a label has to be more than just a label; Aaron explains the power of Extended Content Labels as he goes into the nuances of the creation process, and help us understand the complexity and variation available in this niche.

MarketScale Host Elmer Guardado sits down with Aaron to distinguish between the two main applications of ECLs and discuss how the rise of more small startups has changed how companies brand themselves. The shift to local and personalized advertising has caused marketplace demands for more appropriate labeling.

“With the digital printing revolution that is happening right now in printing, we can now change things up and add variable data and different information so that [the client is] seeing very unique messages specific to that brand or maybe even individual to that region,” Kilgore said.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

clean trucking technology
ACT Expo Highlights: Hammer Down Talks Clean Trucking Technology with Leaders from OneH2, Schaeffler, and WEX
June 24, 2025

In a special episode of Hammer Down, host Mike Bush hit the show floor at ACT Expo, one of the logistics industry’s premier events for sustainable transportation. The conversations highlighted real-world innovations and clean trucking technology accelerating the shift to a lower-emissions future. Prathamesh Dabholkar, Project Engineer at OneH2, discussed the company’s mobile hydrogen…

Read More
HVAC Industry
Women in HVAC: Pioneering Change in a Male-Dominated Industry
June 24, 2025

The HVAC industry is evolving, and with it, the roles within the sector are expanding beyond traditional boundaries. Amid rising tuition costs and strong demand for skilled labor, young people are increasingly choosing trade schools over a traditional college education. With such a shift highlighting the need for a more diverse workforce, the questions…

Read More
paypal's ecosystem
Tap into the Trust Revolution with PayPal’s Ecosystem
June 23, 2025

Discover how PayPal reshapes business communication in the AI era. With decades of AI advancements lacking formal agent interactions, PayPal for Business emerges as the trusted partner you need for secure, seamless transactions. Dive into transformative strategies that propel your operations forward. What You’ll Learn Revolutionizing AI Communication with PayPal Building Trust in a…

Read More
Sarah Dawn talks PayPal Business
Transform Your Payment Processes with PayPal Business Tools
June 23, 2025

Tired of complicated payment systems? Discover how PayPal is simplifying invoicing and payment experiences for small business owners like Sarah Dawn of Swell Little Donuts. See how innovation meets reliability with PayPal’s tailored solutions. Why PayPal Matters Now In an era where seamless transactions can make or break a business, PayPal offers accessible tools…

Read More