More Than Just a Label with Aaron Kilgore of Resource Label Group

+ more

 

For this episode of the Retail podcast we’re joined by Aaron Kilgore, Regional Southeast Sales Manager for Resource Label Group, a company that works to fulfill complex and custom label solutions for various brands across different industries. In today’s competitive marketing and branding world, a label has to be more than just a label; Aaron explains the power of Extended Content Labels as he goes into the nuances of the creation process, and help us understand the complexity and variation available in this niche.

MarketScale Host Elmer Guardado sits down with Aaron to distinguish between the two main applications of ECLs and discuss how the rise of more small startups has changed how companies brand themselves. The shift to local and personalized advertising has caused marketplace demands for more appropriate labeling.

“With the digital printing revolution that is happening right now in printing, we can now change things up and add variable data and different information so that [the client is] seeing very unique messages specific to that brand or maybe even individual to that region,” Kilgore said.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Latest

What Makes for a ‘Cheap’ Flatbed Printer?
July 30, 2021
On previous episodes of Print Precision from DigiTech, we’ve covered a simple truth – quality is the cheapest thing you can offer your customers. There’s no substitute for a high-quality flatbed printer like the Read more
The Technical Aspects of In-Circuit Test Fixtures
July 30, 2021
Critical in-circuit test fixtures, or ICT fixtures, are no strangers to On Deck with Circuit Check. This show isn’t their first mention, but, for this episode, ICT fixtures got a more in-depth look for a better Read more
Strategic Accounts—A Role for Everyone
July 30, 2021
Service Logic’s Elizabeth Barber, Operations & Communications Manager, and Sarah Craver, Accounting Assistant, spoke with host Hilary Kennedy on the importance of everyone’s role in running Read more