Shopify is an online platform, which is like the WordPress or Blogger of e-commerce, enabling completely turnkey online stores. Now, it has over 500,000 merchants, and has grown 74 percent per year over the last five years. Shopify serves as the base layer for an emerging ecosystem that solders digital advertising through Facebook onto the world of Asian manufacturers and wholesalers. There are just suppliers and retail-front ends connected loosely by e-commerce sites and apps. The “store owners” don’t have to hold any inventory, so they can start up the business with no capital.