Nordstrom Buys Two Retail Technology Companies

In an effort to personalize customer shopping experience at its stores, Nordstrom (NYSE:JWN) acquired two companies that allow more interaction between store employees and customers, even when the latter are on the web and not in store.

Nordstrom’s profits fell in Q4 2017 in large part due to spending on e-commerce tech pending with the goal of driving gains in on-line shopping, probably pushed along this path by the Amazon juggernaut.

The two companies acquired, BevyUp and MessageYes, will expand Nordstrom’s foray into e-commerce with the goal of creating brand loyalty which pushes sales and profits to a higher, sustainable level.

Summing up, many traditional box retailers, including Nordstrom, are learning that the old models no longer work without an emphasis on new technologies.

Follow us on social media for the latest updates in B2B!

Latest

How Sustainability and Gamification Factor into the Future of 3PL Strategies
June 28, 2022
One of the most well-known phrases in many industries is: If you’re not innovating, you’re dying. While the saying applies to a variety of industries, today, it is cozignant of the transportation Read more
Bill Gates-Led Fund Backs Startup With Cheaper Way to Move Hydrogen
June 28, 2022
(Bloomberg) -- A hydrogen molecule is tiny. So tiny, in fact, that trying to store and transport it via existing tanks and pipes can end up causing cracks in steel. If hydrogen is to become a clean fuel of Read more
Do You Know Where Your Instruments Are? How Surgical Instrument Marking Can Improve Your Perioperative feat. Bill Camargo and Jennifer Bingaman
June 28, 2022
Ahead of any surgical procedure or operation is the preparation of surgical instruments. In the latest episode of the podcast “ConCensis,” host Tyler Kern discussed the ins and outs of how Censis utilizes its Read more