NRF 2019 in 60 Seconds

 

There was so much to see at NRF 2019. Anyone in attendance can attest to the fact that three days was barely enough time to catch up on everything presented at the Javits Center this week. MarketScale hustled through every nook and cranny of Retail’s Big Show to learn what industry experts were seeing, what they were most excited about, and most importantly if they planned on seeing a very special celebrity speaking engagement.

If you missed the show, we condensed the event into 60 short seconds to give you a glimpse of what you missed. For more thoughts and perspective, be sure to check out all of our comprehensive NRF content, including podcasts, articles and many more videos!

NRF Tuesday Update

With the first day of NRF under his belt, MarketScale’s Chief Digital Editor Geoff Short joined the podcast to provide an update of what he has seen so far. He marveled at the advancements in facial recognition technology, talked about his favorite booth so far, and provided an update on whether or not he has eaten one of those famous New York hot dogs.

He also talked about the various ways that retailers are approaching the challenge of creating a memorable customer experience inside brick and mortar stores. “There’s a lack of consensus about experience,” Short said. “I know that’s something that everyone who has read a single article on retail in the last couple years knows is sort of the overhanging cloud.”

7 Companies Bringing Innovation To NRF 2019

It’s possible that no group of companies benefit as much from NRF 2019 as those with space in the Innovation Lab. Designed to group start-ups together in an easy to navigate area, the Innovation Lab is a carefully curated group of businesses that the NRF believes have something significant to show off.

MarketScale took a private media tour of the area on the first day of NRF 2019 to see what stood out amongst these rising brands.

Perfitly: More and more, shoppers have turned to the internet to purchase products because of its convenience. In the clothing and fashion industry though, there are still some elements that simply cannot replicate the brick-and-mortar experience, mainly trying on items. Perfitly attempts to solve this issue through AR/VR visualization. Users create a digital avatar based on two simple photos of themselves. The avatar can be used on any clothing brand’s site that teams with this startup. The technology uses 240,000 data points to make the avatar and clothing sizes as accurate as possible and a spokesperson said their clients have seen a reduction in item returns from 28 percent to 10.

Read the full list here.

Follow us on social media for the latest updates in B2B!
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More