Quick Tips on Email Marketing

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.

 

Email marketing continues to be one of the best channels for ROI, with each $1 spent generating $38 in revenue. It can be a great tool to reach a variety of goals, so why not just dive in and get campaigns rolling! Bricks and Clicks host Jennifer Kaylo Ruscin offered some hot tips on how to create effective campaigns.

“Your real goal is to be a shiny bright light in your field” -Jennifer Ruscin

Ruscin shared three important fundamentals for those building their brand. “Be you. Do it and say it because whatever content you’re putting out there is to attract your ideal customers. I want to hear from super real humans.”

Authenticity in communications is critical to make connections. Otherwise, you aren’t adding much value to someone’s inbox. Here emails are expressive, honest, and genuine.
Next, Ruscin said to stop overthinking. She added, “Ask yourself a question, ‘What will happen if I do this?’ Think about the best thing and worst thing.”

Overthinking goes hand in hand with being authentic. “The world needs you to show up exactly how you are,” Ruscin added.

The third tip is to look at the analytics last. They are important and help determine objective achievement, but they aren’t the key driver. “Your real goal is to be a shiny bright light in your field,” Ruscin commented.

Start a new email campaign today, and remember to be authentic, don’t overthink, and leave the analytics until later.

Stay tuned for a new episode every other Thursday!

Follow us on social media for the latest updates in B2B!

Image

Latest

Javier Vera
Mentoring Newcomers, Building Meaningful Relationships, and Shaping the Future of Port Technology with Javier Vera
January 21, 2025

When it comes to the world of ports and logistics, few names carry as much goodwill as Javier Vera. With over 20 years of experience, a commanding presence in Long Beach, and connections spanning the industry, Javier has built his career through relentless networking and community involvement. With California pushing towards electrification in transportation,…

Read More
virtual simulation
Boxlight’s Virtual Simulation: Exploring Elementary Geometry
January 21, 2025

In today’s digital age, educational technology is transforming the way we approach learning, making it more interactive, engaging, and effective. One such innovative solution is Boxlight’s 3D virtual simulation kits, aiming to revolutionize elementary geometry lessons. A Complementary Path for K-5 Geometry Keeping in mind the K-5 geometry curriculum standards, Boxlight has an extensive…

Read More
Mastering the Essentials of Guest Login in Recruit: A Guide for Educators
January 21, 2025

For educators navigating the realms of modern technology tools, guest login options, particularly in Recruit, have proved to be a valuable resource. While this feature offers ease of access, especially in scenarios where students are transient listeners, like in after-school programs or one-day camps, it’s essential to understand its capabilities and limitations thoroughly. The…

Read More
Polyhedron's Kit
The Art of Kite Building: An Engaging way to Teach Engineering with Composing Polyhedron’s Kit
January 21, 2025

If you’re searching for an educational activity that combines fun, creativity, and scientific learning, look no further: kite building with the Composing Polyhedron’s kite expansion kit is exactly what you need. Learning through Fun – A Unique Approach with Kite Building As the sun shines and summer sets in, it’s time to add a…

Read More