Retail Loyalty Programs Benefit More than Just Customers

While each store creates its own unique customer loyalty program, they all have one thing in common –incentivizing purchasing behavior. Members get exclusive discounts or perks in exchange for being a loyal shopper. These programs are built on a simple philosophy – the more customers spend, the more perks they receive.  Essentially it pays to have loyal customers.

A few simple facts illustrate how popular this retail strategy is among brands and consumers:

  • The National Law Review found it costs five times more to acquire a new customer than keep a current one.
  • Forbes believes that current customers spend 67 percent more than new ones.
  • Shopify says that 66 percent of consumers report that they modify spending amounts in order to maximize points.
  • According to the 2016 Bond Loyalty Report, 73 percent of members are more likely to recommend brands with good loyalty programs.

Big box retailers, like Costco, attribute a lot their success to a refined “secret sauce” – building loyalty among members. Costco’s membership model mixed with improved renewal rates drives a lot of consistent traffic. Shoppers see firsthand the value they receive by being a member. Sephora’s approach – the Beauty Insider program – rewards consumers based on the amount they spend per calendar year. Their perks range from discounts, free products, exclusive access to class and tutorials.

Starbucks revolutionized the loyalty program technology by incorporating it into a user’s smartphone. Customers can pre-order drinks, have access to exclusive games, receive immediate discounts on flavor syrups and rack up point for free menu items. The app, or Gold Card, is straightforward to use and integrate your other applications on your phone. Similarly, Walgreens incorporated their loyalty program into their mobile app, which lets users refill prescriptions, order photos and make in-app purchases.

One of, if not the largest, loyalty programs is Amazon Prime with more than 100 million users enrolled in the program, according to CEO Jeff Bezos. Amazon Prime members spend 4.6 times more money on Amazon than non-Prime members do.  The success is all because the company listened to their customers’ most significant pain point – shipping costs.

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More