Skip to content
MarketScale
‹ Back to IndustriesRetail

Retail Refined with Henry Stupp

The retail industry is a dynamic landscape that demands constant adaptation to shifting consumer habits, market fluctuations, and technological advancements. With retail spending projected to reach a staggering $31.3 trillion by 2025, it is crucial for brand management companies to stay ahead of the curve. One such company making waves in the industry is Authentic…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Promoted content from Retail Refined on MarketScale.

Share

Get featured

Want MarketScale to feature Retail?

Book a 15-minute demo and we'll map your Retail expertise to the content buyers are searching for.

Book a demo

The retail industry is a dynamic landscape that demands constant adaptation to shifting consumer habits, market fluctuations, and technological advancements. With retail spending projected to reach a staggering $31.3 trillion by 2025, it is crucial for brand management companies to stay ahead of the curve. One such company making waves in the industry is Authentic Brands Group (ABG), renowned for its diverse portfolio of high-consumer awareness brands.

What is Authentic Brands Group doing differently from other brand management companies?

On this episode of Retail Refined with Melissa Gonzalez, host Melissa Gonzalez joins us from Barcelona with guest Henry Stupp, the President of EMEA & India, Authentic Brands Group. The two chat about the conference and the upcoming trends in the industry.

The Authentic Brands Group is a big name in the industry, having acquired brands like Eddie Bauer, Forever 21, Brooks Brothers, and Reebok – to name a few. Most recently, ABG acquired Ted Baker London and started a Joint Venture with David Beckham, a big move and exciting acquisition for the group.

Stupp noted, “We’re very pleased with the acquisition of Ted Baker and the JV with David because those were two brands specifically outside the United States which really speaks to the globalization of Authentic and our reach and the commitment we’re making to really build our offices all over the world.”

The two also cover…

  • What the most exciting upcoming opportunities are for ABG
  • Stupp’s take on physical versus online retail systems
  • The Top Three criteria that ABG looks for in their partners

“We like stores and we think that the physical presence is really important. I’m often asked…what the future of retail is and I always say if you want to know about the future of retail, go back a hundred years. Cause it really, you know, the technology’s changed but the underpinnings haven’t. It’s about the social experience, it’s about customer service, yes we use new technologies to communicate…but really what worked then is what works today…” said Stupp.

Stupp holds over 30 years of leadership experience in the licensing and brand marketing industries. Before joining ABG, he most recently served as Chief Executive Officer of Apex Global Brands, during which he provided M&A oversight and introduced new licenses and brands to a global retail audience. He has also served as Co-Founder of NTD Apparel, a leading licensee of entertainment, character, and sports branded apparel to major North American retailers. Stupp is a qualified NYSE and NASDAQ financial expert and is a graduate of Concordia University in Economics.

Retail Refined

Part of this channel

Retail Refined

In-store technology and consumer experience trends for retail leaders.

Visit the channel

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Retail Insights

Get new expert content in your inbox.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Retail's digital channel is outpacing store growth, and three moves by Tractor Supply, Albertsons, and DoorDash show why

Retail's digital channel is outpacing store growth, and three moves by Tractor Supply, Albertsons, and DoorDash show why

Tractor Supply, Albertsons, and DoorDash-Shopify are taking strategic actions to enhance their digital commerce capabilities as online sales approach 25% of total retail sales. These companies are investing in structural changes to adapt to the growing digital retail environment. Their initiatives reflect a broader industry shift toward ecommerce.

  • 01Ecommerce is nearing 25% of all retail sales.
  • 02Tractor Supply, Albertsons, and DoorDash-Shopify are investing in digital commerce infrastructure.
  • 03Digital channels are expanding faster than physical store growth.

Aug 8, 2026

Conversational commerce, retail media, and a 0.2% June sales print are rewriting the enterprise retail playbook

Conversational commerce, retail media, and a 0.2% June sales print are rewriting the enterprise retail playbook

Enterprise retail is being reshaped by factors such as AI chat shopping, the expansion of retail media, and recent fluctuations in sales data. Retail operators are responding to these changes with strategic adjustments to their playbooks. The need for immediate action is underscored by current market trends.

  • 01AI chat shopping is transforming how customers interact with retail platforms.
  • 02Retail media is experiencing significant growth, influencing marketing strategies.
  • 03A soft June sales figure of 0.2% is prompting retailers to rethink their strategies.

Aug 6, 2026

Retailers restructure digital operations as ecommerce becomes the baseline, not the edge

Retailers restructure digital operations as ecommerce becomes the baseline, not the edge

Retailers are restructuring their digital operations as e-commerce transitions from being an edge case to a fundamental aspect of their business strategies. Companies like Albertsons are centralizing merchandising efforts and Tractor Supply is expanding its digital presence despite economic challenges. Recent data from Forbes highlights the significant stakes involved in this digital evolution for the retail sector.

  • 01E-commerce is becoming a fundamental component of retail operations rather than a supplementary option.
  • 02Albertsons is centralizing its merchandising operations to better integrate with digital strategies.
  • 03Tractor Supply continues to grow its digital operations despite facing economic challenges.

Aug 5, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512