Skip to content
MarketScale
‹ Back to IndustriesRetail

Retail Refined with Henry Stupp

The retail industry is a dynamic landscape that demands constant adaptation to shifting consumer habits, market fluctuations, and technological advancements. With retail spending projected to reach a staggering $31.3 trillion by 2025, it is crucial for brand management companies to stay ahead of the curve. One such company making waves in the industry is Authentic…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Promoted content from Retail Refined on MarketScale.

Share

Get featured

Want MarketScale to feature Retail?

Book a 15-minute demo and we'll map your Retail expertise to the content buyers are searching for.

Book a demo

The retail industry is a dynamic landscape that demands constant adaptation to shifting consumer habits, market fluctuations, and technological advancements. With retail spending projected to reach a staggering $31.3 trillion by 2025, it is crucial for brand management companies to stay ahead of the curve. One such company making waves in the industry is Authentic Brands Group (ABG), renowned for its diverse portfolio of high-consumer awareness brands.

What is Authentic Brands Group doing differently from other brand management companies?

On this episode of Retail Refined with Melissa Gonzalez, host Melissa Gonzalez joins us from Barcelona with guest Henry Stupp, the President of EMEA & India, Authentic Brands Group. The two chat about the conference and the upcoming trends in the industry.

The Authentic Brands Group is a big name in the industry, having acquired brands like Eddie Bauer, Forever 21, Brooks Brothers, and Reebok – to name a few. Most recently, ABG acquired Ted Baker London and started a Joint Venture with David Beckham, a big move and exciting acquisition for the group.

Stupp noted, “We’re very pleased with the acquisition of Ted Baker and the JV with David because those were two brands specifically outside the United States which really speaks to the globalization of Authentic and our reach and the commitment we’re making to really build our offices all over the world.”

The two also cover…

  • What the most exciting upcoming opportunities are for ABG
  • Stupp’s take on physical versus online retail systems
  • The Top Three criteria that ABG looks for in their partners

“We like stores and we think that the physical presence is really important. I’m often asked…what the future of retail is and I always say if you want to know about the future of retail, go back a hundred years. Cause it really, you know, the technology’s changed but the underpinnings haven’t. It’s about the social experience, it’s about customer service, yes we use new technologies to communicate…but really what worked then is what works today…” said Stupp.

Stupp holds over 30 years of leadership experience in the licensing and brand marketing industries. Before joining ABG, he most recently served as Chief Executive Officer of Apex Global Brands, during which he provided M&A oversight and introduced new licenses and brands to a global retail audience. He has also served as Co-Founder of NTD Apparel, a leading licensee of entertainment, character, and sports branded apparel to major North American retailers. Stupp is a qualified NYSE and NASDAQ financial expert and is a graduate of Concordia University in Economics.

Retail Refined

Part of this channel

Retail Refined

In-store technology and consumer experience trends for retail leaders.

Visit the channel

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Retail Insights

Get new expert content in your inbox.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Bed Bath & Beyond's rebound and eBay's Q2 gains signal a structural shift in how retail brands recover online

Bed Bath & Beyond's rebound and eBay's Q2 gains signal a structural shift in how retail brands recover online

Bed Bath & Beyond announced its rebranding to Neighborhood Intelligence following Q2 revenue growth, signaling a strategic shift. eBay reported an increase in Gross Merchandise Volume, showcasing its continuous growth even without considering its acquisition of Depop. These developments suggest a structural shift in how retail brands are recovering online.

  • 01Bed Bath & Beyond is rebranding to Neighborhood Intelligence after Q2 revenue growth.
  • 02eBay increased its Gross Merchandise Volume in Q2 before factoring in Depop's acquisition.
  • 03There is a structural shift in how retail brands are recovering online.

Aug 12, 2026

Building a Fine Jewelry Brand on Trust, Craft, and Long-Term Relationships

Building a Fine Jewelry Brand on Trust, Craft, and Long-Term Relationships

The article examines the foundations necessary to build a fine jewelry brand, emphasizing the importance of trust, craftsmanship, and building long-term relationships. It details the strategies companies can use to develop strong reputations and customer loyalty in the jewelry industry.

  • 01Trust is crucial for building a fine jewelry brand and maintaining customer loyalty.
  • 02Craftsmanship plays a key role in differentiating a jewelry brand in a competitive market.
  • 03Fostering long-term relationships with clients can enhance a brand's reputation and success.

Aug 12, 2026

Agentic AI is reshaping enterprise retail operations as Salesforce, Lululemon, and Brunello Cucinelli move from pilots to production

Agentic AI is reshaping enterprise retail operations as Salesforce, Lululemon, and Brunello Cucinelli move from pilots to production

Salesforce's deployment of Callimacus with Brunello Cucinelli and Lululemon's expansion of its AI stack indicate a significant transition in retail from AI pilots to full-scale operational use. This marks a pivotal shift in how retail enterprises leverage agentic AI solutions. The trend signifies an evolving landscape where AI becomes integral to everyday operational infrastructure in the retail sector.

  • 01Salesforce's Callimacus is being used by Brunello Cucinelli as part of their shift to using AI in operational functions.
  • 02Lululemon is expanding its AI stack, moving from pilot projects to fully integrated operational infrastructure.
  • 03Agentic AI is becoming a critical component of retail enterprise operations.

Aug 10, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512