Skip to content
MarketScale
Demo
‹ Back to IndustriesRetail

Solutions, Services, and Social Action. Can Store Design Make a Difference?

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts to distill tools, tactics, and takeaways for wherever you play in retail. If you’re ready to cut to the chase, or just want to be inspired about where retail is going next, this show is for you.

Brick-and-mortar retail is primed to benefit from pent-up demand in a post-pandemic world. But should transactions be the only end game? Stores can play a powerful role in promoting causes, showcasing solutions and services, and fostering employee engagement, yet realizing the potential requires a shift in priorities.

Carol’s guest is passionate about harnessing the power of design to make a difference. Ian Johnston is the founder and creative director of Quinine, a UK-based integrated research, strategy, and design consultancy specializing in establishing and scaling brickand-mortar concepts for non-retail companies.

In this multi-topic interview, Carol and Ian discuss how placing a higher priority on achieving higher purposes benefits retailers across every channel. The episode wraps up with Ian giving his fresh take on multi-format retail, sustainability’s next act, the limits of localization and other hot topics.

In this interview, you’ll learn:

  • Why brick-and-mortar’s distinctions drive digital success
  • How store design aids retailers’ service expansion aspirations
  • How to balance uniqueness and scale to level-up localization strategies
  • Why virtuous brands will win as store shopping surges

Contact information:

Email: ian@quininedesign.com

LinkedIn: Ian Johnston

Website: www.quininedesign.com

Current article: The Unbearable Sense of Shopping: Neurodiversity in Retail

Listen to Previous Episodes Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Retail expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Global e-commerce market on track to nearly triple by 2035, with real operational stakes for B2B sellers

Global e-commerce market on track to nearly triple by 2035, with real operational stakes for B2B sellers

The global e-commerce market is expected to grow significantly, reaching $19.83 trillion by 2035. This growth is driven by factors such as increased mobile penetration, AI-enabled personalization, and the rise of direct-to-consumer platforms. B2B sellers must recognize and adapt to the operational changes necessary to succeed in this expanding market.

  • 01The global e-commerce market is projected to reach $19.83 trillion by 2035.
  • 02Mobile penetration, AI personalization, and D2C platform growth are key drivers of e-commerce growth.
  • 03B2B sellers need to adjust operational strategies to remain competitive in the evolving market.

Jul 22, 2026

How omnichannel 3PLs are closing the retail compliance gap for growing brands

How omnichannel 3PLs are closing the retail compliance gap for growing brands

Omnichannel third-party logistics (3PL) providers are helping retail brands manage compliance challenges by integrating various sales channels. This integration minimizes penalties and reduces fulfillment costs for brands managing direct-to-consumer, wholesale, and marketplace channels. By merging inventory pools, these providers streamline operations and improve efficiency.

  • 01Omnichannel 3PLs reduce OTIF penalties for retail brands.
  • 02Integrating various sales channels minimizes fulfillment costs.
  • 03Merging inventory pools streamlines operations for growing brands.

Jul 22, 2026

Sizzle Clip- Khirma Eliazov

Sizzle Clip- Khirma Eliazov

The article discusses insights shared by Khirma Eliazov, a notable figure in the retail industry. It explores current trends and future directions in retail, focusing on consumer experiences and reshaping shopping concepts.

  • 01Consumer experience is at the forefront of modern retail strategies.
  • 02Innovation in retail is driving the transformation of traditional shopping concepts.

Jul 18, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For Retail teams

See how Retail teams use MarketScale →

Sales Enablement

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Retail

Retail hubMore expert Retail coverage.Explore →Sales EnablementEquip the floor and the field.Explore →BrivoAccess tech storytelling.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512