The Need for Sustainability in Industry 4.0

 
What is Industry 4.0? A revolution that has many names, Industry 4.0 is the name of the 21st century technology boom that is creating advanced AI, robotics, and smart, connected devices. But how can industry 4.0 help change the way businesses conduct business?

On this episode of “What Just Happened?“, host Christine Russo spoke with guest Lenny Marano, President of the Americas at Lectra, about Industry 4.0 and the importance of sustainability.

Industry 4.0 isn’t just about becoming more connected. It’s also about building technology that is more efficient, to help with better planning, and to develop more sustainable processes that will last into the future.

“Sustainability is native, a native part of what we do, and now when we’ve talked to customers, it’s evolved from socially conscious, to sustainability equals profitability, to consumers command it,” said Marano.

Marano and Russo discuss…

● How sustainability in Industry 4.0 impacts profitability

● How Lectra’s solutions help reduce labor, material waste, and production
footprint for a more sustainable solution

● Why investing in Industry 4.0 technology is a key ingredient for success

“I think, for me, winning is getting a product to the consumer that they recognize the value in, in a sustainable way that is profitable for those throughout the value chain,” said Marano.

Marano has been President of the Americas since 2021. Prior to Lectra, Marano worked in various positions, including the C-Suite, with Gerber Technology for seven years. He has two decades of experience in marketing, product management, and technology roles, including in senior product management roles. He is a graduate of Central Connecticut State University with a Bachelor’s in Accounting.

Follow us on social media for the latest updates in B2B!

Image

Latest

Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More
student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More
skilled trades mentorship
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation
March 3, 2026

The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction…

Read More
virtual physical therapy
Virtual Physical Therapy and the Changing Landscape of Athlete Care
March 3, 2026

Virtual care is no longer an experiment—it’s a structural shift in healthcare. Telehealth usage remains significantly higher than pre-2020 levels, and providers across disciplines are rethinking how to deliver higher-quality outcomes without the overhead and insurance constraints of traditional clinics. Meanwhile, recreational and endurance sports participation continues to rise, with millions of Americans registering…

Read More