Skip to content
MarketScale
‹ Back to IndustriesRetail

The Need for Sustainability in Industry 4.0

What is Industry 4.0? A revolution that has many names, Industry 4.0 is the name of the 21st century technology boom that is creating advanced AI, robotics, and smart, connected devices. But how can industry 4.0 help change the way businesses conduct business? On this episode of “What Just Happened?“, host Christine Russo spoke…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Promoted content from What Just Happened on MarketScale.

Share

What is Industry 4.0? A revolution that has many names, Industry 4.0 is the name of the 21st century technology boom that is creating advanced AI, robotics, and smart, connected devices. But how can industry 4.0 help change the way businesses conduct business?

On this episode of “What Just Happened?“, host Christine Russo spoke with guest Lenny Marano, President of the Americas at Lectra, about Industry 4.0 and the importance of sustainability.

Industry 4.0 isn’t just about becoming more connected. It’s also about building technology that is more efficient, to help with better planning, and to develop more sustainable processes that will last into the future.

“Sustainability is native, a native part of what we do, and now when we’ve talked to customers, it’s evolved from socially conscious, to sustainability equals profitability, to consumers command it,” said Marano.

Marano and Russo discuss…

● How sustainability in Industry 4.0 impacts profitability

● How Lectra’s solutions help reduce labor, material waste, and production

footprint for a more sustainable solution

● Why investing in Industry 4.0 technology is a key ingredient for success

“I think, for me, winning is getting a product to the consumer that they recognize the value in, in a sustainable way that is profitable for those throughout the value chain,” said Marano.

Marano has been President of the Americas since 2021. Prior to Lectra, Marano worked in various positions, including the C-Suite, with Gerber Technology for seven years. He has two decades of experience in marketing, product management, and technology roles, including in senior product management roles. He is a graduate of Central Connecticut State University with a Bachelor’s in Accounting.

What Just Happened

Part of this channel

What Just Happened

CEO interviews and roundtables at the edge of retail and tech

Visit the channel

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Retail expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Global e-commerce market on track to nearly triple by 2035, with real operational stakes for B2B sellers

Global e-commerce market on track to nearly triple by 2035, with real operational stakes for B2B sellers

The global e-commerce market is expected to grow significantly, reaching $19.83 trillion by 2035. This growth is driven by factors such as increased mobile penetration, AI-enabled personalization, and the rise of direct-to-consumer platforms. B2B sellers must recognize and adapt to the operational changes necessary to succeed in this expanding market.

  • 01The global e-commerce market is projected to reach $19.83 trillion by 2035.
  • 02Mobile penetration, AI personalization, and D2C platform growth are key drivers of e-commerce growth.
  • 03B2B sellers need to adjust operational strategies to remain competitive in the evolving market.

Jul 22, 2026

How omnichannel 3PLs are closing the retail compliance gap for growing brands

How omnichannel 3PLs are closing the retail compliance gap for growing brands

Omnichannel third-party logistics (3PL) providers are helping retail brands manage compliance challenges by integrating various sales channels. This integration minimizes penalties and reduces fulfillment costs for brands managing direct-to-consumer, wholesale, and marketplace channels. By merging inventory pools, these providers streamline operations and improve efficiency.

  • 01Omnichannel 3PLs reduce OTIF penalties for retail brands.
  • 02Integrating various sales channels minimizes fulfillment costs.
  • 03Merging inventory pools streamlines operations for growing brands.

Jul 22, 2026

Sizzle Clip- Khirma Eliazov

Sizzle Clip- Khirma Eliazov

The article discusses insights shared by Khirma Eliazov, a notable figure in the retail industry. It explores current trends and future directions in retail, focusing on consumer experiences and reshaping shopping concepts.

  • 01Consumer experience is at the forefront of modern retail strategies.
  • 02Innovation in retail is driving the transformation of traditional shopping concepts.

Jul 18, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512