The Need for Sustainability in Industry 4.0

 
What is Industry 4.0? A revolution that has many names, Industry 4.0 is the name of the 21st century technology boom that is creating advanced AI, robotics, and smart, connected devices. But how can industry 4.0 help change the way businesses conduct business?

On this episode of “What Just Happened?“, host Christine Russo spoke with guest Lenny Marano, President of the Americas at Lectra, about Industry 4.0 and the importance of sustainability.

Industry 4.0 isn’t just about becoming more connected. It’s also about building technology that is more efficient, to help with better planning, and to develop more sustainable processes that will last into the future.

“Sustainability is native, a native part of what we do, and now when we’ve talked to customers, it’s evolved from socially conscious, to sustainability equals profitability, to consumers command it,” said Marano.

Marano and Russo discuss…

● How sustainability in Industry 4.0 impacts profitability

● How Lectra’s solutions help reduce labor, material waste, and production
footprint for a more sustainable solution

● Why investing in Industry 4.0 technology is a key ingredient for success

“I think, for me, winning is getting a product to the consumer that they recognize the value in, in a sustainable way that is profitable for those throughout the value chain,” said Marano.

Marano has been President of the Americas since 2021. Prior to Lectra, Marano worked in various positions, including the C-Suite, with Gerber Technology for seven years. He has two decades of experience in marketing, product management, and technology roles, including in senior product management roles. He is a graduate of Central Connecticut State University with a Bachelor’s in Accounting.

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Engineering Education Needs to Be Human-Centered, Purpose-Driven, and Grounded in Real-World Problem Solving
May 11, 2026

Student disengagement, the rapid rise of AI, and shifting workforce expectations are pushing higher education to rethink how it prepares graduates. Engineering programs—long defined by rigor and technical depth—are now under pressure to stay relevant, improve retention, and produce graduates who can actually solve real-world problems, not just theoretical ones. And the numbers back…

Read More
Solo Stove
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design
May 8, 2026

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Read More
faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More
AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More