The Need for Sustainability in Industry 4.0

 
What is Industry 4.0? A revolution that has many names, Industry 4.0 is the name of the 21st century technology boom that is creating advanced AI, robotics, and smart, connected devices. But how can industry 4.0 help change the way businesses conduct business?

On this episode of “What Just Happened?“, host Christine Russo spoke with guest Lenny Marano, President of the Americas at Lectra, about Industry 4.0 and the importance of sustainability.

Industry 4.0 isn’t just about becoming more connected. It’s also about building technology that is more efficient, to help with better planning, and to develop more sustainable processes that will last into the future.

“Sustainability is native, a native part of what we do, and now when we’ve talked to customers, it’s evolved from socially conscious, to sustainability equals profitability, to consumers command it,” said Marano.

Marano and Russo discuss…

● How sustainability in Industry 4.0 impacts profitability

● How Lectra’s solutions help reduce labor, material waste, and production
footprint for a more sustainable solution

● Why investing in Industry 4.0 technology is a key ingredient for success

“I think, for me, winning is getting a product to the consumer that they recognize the value in, in a sustainable way that is profitable for those throughout the value chain,” said Marano.

Marano has been President of the Americas since 2021. Prior to Lectra, Marano worked in various positions, including the C-Suite, with Gerber Technology for seven years. He has two decades of experience in marketing, product management, and technology roles, including in senior product management roles. He is a graduate of Central Connecticut State University with a Bachelor’s in Accounting.

Follow us on social media for the latest updates in B2B!

Image

Latest

3Y0K DXpedition
Into Bouvet with 3Y0K: Wolfgang HB9RYZ Takes on the Challenge of Radio’s Rarest Frontier
December 5, 2025

Remote, icy, and battered by the South Atlantic, Bouvet Island is often called the most isolated place on Earth. This Norwegian territory, located roughly halfway between South Africa and Antarctica, has long captured the imagination of amateur radio operators because of its extreme inaccessibility and status as one of the rarest DXCC entities. In February…

Read More
personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More