The Need for Sustainability in Industry 4.0

 
What is Industry 4.0? A revolution that has many names, Industry 4.0 is the name of the 21st century technology boom that is creating advanced AI, robotics, and smart, connected devices. But how can industry 4.0 help change the way businesses conduct business?

On this episode of “What Just Happened?“, host Christine Russo spoke with guest Lenny Marano, President of the Americas at Lectra, about Industry 4.0 and the importance of sustainability.

Industry 4.0 isn’t just about becoming more connected. It’s also about building technology that is more efficient, to help with better planning, and to develop more sustainable processes that will last into the future.

“Sustainability is native, a native part of what we do, and now when we’ve talked to customers, it’s evolved from socially conscious, to sustainability equals profitability, to consumers command it,” said Marano.

Marano and Russo discuss…

● How sustainability in Industry 4.0 impacts profitability

● How Lectra’s solutions help reduce labor, material waste, and production
footprint for a more sustainable solution

● Why investing in Industry 4.0 technology is a key ingredient for success

“I think, for me, winning is getting a product to the consumer that they recognize the value in, in a sustainable way that is profitable for those throughout the value chain,” said Marano.

Marano has been President of the Americas since 2021. Prior to Lectra, Marano worked in various positions, including the C-Suite, with Gerber Technology for seven years. He has two decades of experience in marketing, product management, and technology roles, including in senior product management roles. He is a graduate of Central Connecticut State University with a Bachelor’s in Accounting.

Follow us on social media for the latest updates in B2B!

Image

Latest

Dr. G. Duncan Finlay
The Legacy of Dr. G. Duncan Finlay – Episode 6
January 9, 2026

The Rothman Index, developed by Dr. Michael Rothman and his brother Steven, is a pioneering patient acuity score designed to help clinicians recognize patient deterioration earlier and more clearly. Presented as an easily understood, color-coded graph that updates in real time, the Index displays upward and downward trends in patient condition at a glance—transforming…

Read More
Rothman Index
The Origin Story of the Rothman Index – Episode 5
January 8, 2026

Hospitals collect enormous amounts of clinical data, yet preventable patient decline remains a persistent challenge. Over the past two decades, hospitals have invested heavily in early warning scores and rapid response infrastructure, but translating data into timely, meaningful action has proven difficult. As clinicians contend with alert fatigue and increasing documentation burden, a more…

Read More
Rothman Index
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
January 8, 2026

Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risks can go unnoticed. The central challenge facing hospitals today is not…

Read More
home
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

Read More