Touchless Edge Technology is Shaping Retail & Advertising Engagement

 

In a world of a pandemic, social distancing, and contactless customer experiences, interactive touchscreens aren’t generating engagement. Brands shouldn’t count out interactive experiences. Haptic and touchless technology could be a game-changer. Marti Romances, owner and designer at Territory Studio, shares his experience with this opportunity.

Territory Studio is a leader in creating user interfaces for gaming, film, and digital experiences. The company has worked on movies like the Avengers franchise as well as collaborations with automakers, including GM

On applying real-world touchless design, Romances said, “It’s about visualizing what’s possible now. Working with Marvel, we’re always reinventing, for example, with wider angles for user interfaces.”

In his experience, haptic applications become viable as experiences become a mixed reality, including augmented and virtual. The limitations in touchless technology, right now, come down to the space. “We’re limited by the amount of space for most screens because they’re in our pockets,” Romances added.

To reframe the future of touchless, COVID-19 may demand its acceleration. Interactivity is possible without touch.

Brands are using digital screens in public areas and stores to drive interaction. Much of this has been through actually touching the screen.

Brands don’t have to discount this as a channel to connect with audiences. They just need to rethink it. The excitement around haptic and its necessity could make it more scalable, faster. “The idea here is to find applications that make sense. Participate without touching the screen,” Romances stated. One idea is simple feedback when leaving an airport restroom. It’s a simple yes or no if the facilities were clean. No one is going to touch a button. But they could wave their hand over the yes or now. That’s the possibility of haptic.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

visitor management solution
Reinventing Visitor Management Solution with Symmetry GUEST
April 2, 2025

In an age where speed and security are paramount, the traditional paper logbook is becoming a relic of the past. AMAG Technology’s Symmetry Guest system offers a modern, digital solution that redefines the way organizations welcome and manage visitors. Gone are the days of long lines and confusion at the front desk—Symmetry Guest empowers hosts…

Read More
AMAG
Driven by Customers, Defined by Innovation: Inside AMAG’s Customer-Obsessed Approach
April 2, 2025

AMAG Technology continues to strengthen its customer-obsessed culture by actively listening to both internal and external voices. As shared by Kyle Gordon, Executive Vice President of Global Sales, Marketing, & Commercial Excellence, the company is focused on improving processes, responding with speed, and driving innovation—while honoring its legacy and delivering unique value within the industry.

Read More
biotech
Biotech Moves Smarter: IDDI Powers Data-Driven Drug Innovation
April 2, 2025

As biotech innovation accelerates, small and mid-size pharmaceutical companies are becoming key players in bringing new treatments to market. Yet many of these organizations face steep challenges when navigating clinical trial design, regulatory approval, and data integrity. According to a McKinsey Global Institute report, industries like biotech could help generate up to $50 trillion…

Read More
AMAG Technology
AMAG Technology Drives Positive Change, Product Innovation, and Stronger Partnerships with the Customer in Mind
April 2, 2025

At AMAG Technology, customer obsession is at the heart of everything the company does. Customer Relationship Manager Aimee Walsh shares how AMAG embraces positive change, enhances its products, and strengthens partnerships—all with the customer in mind. Her insights reflect AMAG’s ongoing commitment to evolving alongside customer needs and delivering meaningful solutions.

Read More