Touchless Edge Technology is Shaping Retail & Advertising Engagement

 

In a world of a pandemic, social distancing, and contactless customer experiences, interactive touchscreens aren’t generating engagement. Brands shouldn’t count out interactive experiences. Haptic and touchless technology could be a game-changer. Marti Romances, owner and designer at Territory Studio, shares his experience with this opportunity.

Territory Studio is a leader in creating user interfaces for gaming, film, and digital experiences. The company has worked on movies like the Avengers franchise as well as collaborations with automakers, including GM

On applying real-world touchless design, Romances said, “It’s about visualizing what’s possible now. Working with Marvel, we’re always reinventing, for example, with wider angles for user interfaces.”

In his experience, haptic applications become viable as experiences become a mixed reality, including augmented and virtual. The limitations in touchless technology, right now, come down to the space. “We’re limited by the amount of space for most screens because they’re in our pockets,” Romances added.

To reframe the future of touchless, COVID-19 may demand its acceleration. Interactivity is possible without touch.

Brands are using digital screens in public areas and stores to drive interaction. Much of this has been through actually touching the screen.

Brands don’t have to discount this as a channel to connect with audiences. They just need to rethink it. The excitement around haptic and its necessity could make it more scalable, faster. “The idea here is to find applications that make sense. Participate without touching the screen,” Romances stated. One idea is simple feedback when leaving an airport restroom. It’s a simple yes or no if the facilities were clean. No one is going to touch a button. But they could wave their hand over the yes or now. That’s the possibility of haptic.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More
5G network platforms
5G Network Platforms
April 19, 2024

Verizon host Matt Montgomery chats with Blaze Vincent and Thedy Wana from Ericsson, where they discuss pressing challenges and opportunities within the utility sector, emphasizing the significant role of digital transformation and 5G technology in addressing these issues. The conversation highlights Ericsson’s contributions to smart grid modernization and how their innovative solutions are tailored […]

Read More
5G security policies
Leveraging 5G to Extend Security Policies
April 19, 2024

Guests Jeff Brown and Carlos Augusto from Fortinet join Brett Barganz of Verizon to discuss the integration of extended security policies with 5G technology at DISTRIBUTECH 2024. They delve into the transformation and challenges in cybersecurity within the utility sector, highlighting the strategic partnership between Fortinet and Verizon to advance security solutions that leverage […]

Read More