Wal-Mart Moves to Automated Check-Out In Order to Collect Data, Become More Efficient

Check-out lines are inherently a flawed process. A first come, first serve lottery where there is no way of telling which lane will move fastest. Wal-Mart wants to improve the experience by implementing automated checkout systems. This new phenomenon allows guests to skip long lines and creates a faster, smoother check-out experience. Retailers are experimenting with mobile devices that empower customers and sales representative to control the checkout.

Wal-Mart is the latest big-box retailer to play around with automating this process with the hopes of challenging Amazon’s new cashier-less store in Seattle.

The retailer is testing two different types of automated checkout systems. The first is similar to what guests see in the Apple Store – employees armed with a hand-held devices who can handle the complete checkout process. The second test allows customers to scan their items and pay through a mobile application.

The mobile app can accept payments and sends an electronic receipt to the customer via email or text message. The “scan and go” options expand upon self-scanning solutions that customers have grown accustomed to in major stores.

The company aims to combine the physical and digital retail experience to cater to a wide variety of customer needs. Shoppers can interact with an employee or get in and out of the store without talking to anyone. Walmart’s upgraded checkout process will enhance the shopping experience as the company plans to utilize the data it collects to provide relevant promotions, communication and services. The cashier-less retail experience is on the rise as more companies look to follow Amazon and Walmart’s lead.

Follow us on social media for the latest updates in B2B!



AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

Read More
AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More