When Foot Traffic Came To A Crawl, PacSun Turned to Predictive Analytics

 

A splendid new retail partnership emerged during the pandemic with Pacsun’s partnership with Antuit.ai. This marriage of retail and AI-driven SaaS solutions will help double Pacsun’s ship completes through predictive online ordering analytics tied to leveraging stores and online fulfillment centers. Michael Relich, Co-CEO of PacSun, and Yogesh Kulkarni, Co-CEO and Head of Customer Success for Antuit.ai, spoke with Gabrielle Bejarano on this exciting development.

“During the pandemic, our online sales grew substantially,” Relich said. “And you look what’s happening with the pure plays like Revolve and other pure-play brands, they’re growing, and they use analytics. They know who their customers are and are kind of at an advantage. So being a brick & mortar and hybrid dealer is something that we have to do to remain competitive.”

And when foot traffic slowed in stores due to the pandemic, Pacsun wanted to utilize that store inventory to fulfill those online order demands. But easier said than done. Doing it the wrong way could quickly erode profitability. They needed a partner who could help alleviate these inventory challenges to maximize efficiency. Enter Antuit.ai.

Kulkarni said the Gen Z shopper comes with high expectations and expects promises fulfilled online. “If they order a product, they want the product to be available; they want their size to be available. They want it available when they want it for the occasion they want to wear it. That sounds easy, but operationally it is very difficult, which means you have to anticipate demand, know where the demand is coming from, and place the product in the right location to fulfill that demand. You should be able to activate your stores to get that product in a reasonable amount of time to the customers.” All this orchestration and intelligence is what Antuit.ai supplies. 

More Stories Like This

Having Funding Isn’t Enough, Entrepreneurs of Color Need an Ecosystem of Resources

Bringing One-click Checkouts to Merchants of All Sizes

Follow us on social media for the latest updates in B2B!

Image

Latest

How Hotels Bounce Back From the Unexpected
How Hotels Bounce Back From the Unexpected
September 4, 2025

In this episode of Inside Restoration & Recovery, host Martha Lewis sits down with Josh Creznic, Director of Hospitality Services at BMS CAT, to unpack the unique challenges and critical priorities in hotel restoration. With over two decades of experience in hospitality—spanning major brands like Marriott and Wyndham—Josh brings deep insight into how restoration…

Read More
Built from the Dirt Up: Dillan Dumont’s Journey from Bricklayer to Industry Disruptor
September 4, 2025

With all types of infrastructure across America aging, there has never been more of a need for smarter, less disruptive solutions than now. From trenchless pipe repair to utility innovation, the construction world is shifting and young leaders like Dillan Dumont are stepping into the spotlight. Cities like New York and Chicago are facing…

Read More
mission-led
Calm First. Chaos Later: Sustaining Well-Being and Mission-Led Impact With Boundaries, Reflection, and Advocacy
September 3, 2025

Conversations about well-being are evolving beyond individual health to include the culture, values, and impact of the brands we support. Today’s connected world exposes young people to bullying across more channels than ever before. In 2024, the CDC reported that 40% of high schoolers experienced persistent sadness or hopelessness, while StopBullying.gov noted that 19.2%…

Read More
Goldey-Beacom College
Workforce Success and Innovation-Driven Growth with President Keith of Goldey-Beacom College
September 3, 2025

As higher education institutions face declining enrollments and increasing pressure from employers for skills-based learning, small colleges are rethinking their missions. A whopping 70% of U.S. employers say they struggle to find workers with the right skills, and credential-based programs are gaining traction as a solution. At the intersection of tradition and transformation, Goldey-Beacom College…

Read More